What is web development?

To begin with web development is the process of creating a website. It is often created using programming languages such as HTML, Python, JavaScript and Rails. There are 2 variations of developers which work on creating a full-fledged website. There are back-end developers who focus on the structure of the website and things like security and speed. Then there are front-end developers who focus on the efficiency of the website.

COMPARING FRONT-END AND BACK -END DEVELOPERS 

  • A front-end developer looks at the infrastructure and the interactivity of the website. How the website looks, how content is organized and structured is planned by front-end developers.
  • A back-end developer however is responsible for the programming aspect of creating a website. They connect the server, the data and the application to ensure the overall website runs with no interruptions. If there is no application and stored data the website will not function adequately, even the front-end developers will not be able to do their job.
  • However, a developer who is able to do both front and back end can opt to become a Full-Stack developer. Our developers at Shopify Toronto are highly skilled at their job. They will often work together in order to help themselves do their job better. Full-Stack developers are responsible for carrying out tasks which relate to both front-end and back-end development.

But why is it beneficial for any company or business to have a website of their own?

For many businesses and companies their website is the first point of contact that some customers have with them. Your website is often the first impression they have of you as a business. Since online purchase of services and products is becoming the norm, it is becoming increasingly important for companies to invest in a website because it really helps in getting more people to pay attention to what they have to offer. Our Web Development Company provides excellent web development services which help you build a website which has many benefits.

Here are some reasons why it is vital for businesses to have a website?

  • Having a website means you have an online presence at all times. You have a representative which people can look at whenever they want and order. It makes It easy for customers to access information about your services and products at any time.
  • A website is a platform where sellers and buyers can interact and makes communication between them much easier. Since you can like your contact details as well as your social media accounts from where they can directly message you. It can also be used as a tool of updating your customers of your latest offers and sales
  • Along with making access to your business easy for your current customers it is also important that you also attract new customers. To be seen as a credible business a website can be where you start. Using a form of digital marketing called SEO which is a way of making changes to your website so it can improve the speed of site or the data structure as well as infographics. As these along with many features increase. Your website has higher chances of being ranked high on results pages of search engines. Making your website more visible to customers and making it easy to attract even more customers.
  • It is also a way of marketing for what you have to offer your customers. This can help you reach new clients in different countries. People from foreign countries can access your website at any time. This can help build your business to an international standard.  Toronto Web developers are always available and willing to help you create an excellent website which can play a role in increasing your sales and revenue.
  • Creating a website does not just serve for marketing purposes. It can help you track and identify things like which product or service is most popular, how many visitors you get on your website in a day and reviews about your target audiences’ view of the website. Helping you identify weaknesses.
  • Though a website itself is a form of marketing you can use tools like Google AdWords on other websites to create an ad, which when people click, they will be led to your main website.
  • Due to increasing competition from rival businesses. It is important that you give them as much competition as much as they give to you, if not more. Having a website for your business is not a very recent idea. However, people have started investing more in digital marketing such as social media. But their starting point always tends to be a website. Ensuring you have a website will guarantee you do not miss out on any opportunities for online marketing.

Here are some tips for creating an efficient and interactive website:

  •  The homepage of a website should just be an introduction and not be filled with written content. Minimal words should be used. The content on other pages of the website should be spaced out, the use of images is important and it should be taken into account when creating the website, what the target audience is.
  • The written content should not be made up of difficult language making it impossible for the customer to relate to it. The information should be precise and to the point. The fonts and colors used should also be appropriate.
  • Lastly, and most importantly it is essential that the customer finds the website easy to use and easy to find their way around what they are looking for. Data should be structured in an organized manner.