Search engines are the tools most used by internet users on a daily basis. Especially with the advancement of technology and the constant use of smartphones, it is very simple to access Google, for example, and ask questions, search for a service or find references for a product.
But, for a company to stand out in the organic ranking of search engines, it is necessary to invest in website optimization. To stay on top of the importance and know how to make use of these digital marketing tools, read on.
What is website optimization?
The site optimization , popularly known as SEO (Search Engine Optimization) is a set of techniques and strategies focused on enhancing all aspects of your company’s website in order to achieve higher performance, generate indexing by Google and other mechanisms search and get a good ranking in the results.
In other words, to increase your website’s organic traffic, one in which no capital investment is made to reach the user and who access your website through search engine results such as Google, Bing and Yahoo!, it is necessary to invest in an applied SEO strategy.
Especially if we take into account that more than 60% of hits happen in the first three results of organic searches. And, with advances in the algorithms used by search engines in order to increasingly personalize the user’s experience on the web, the SEO work needs to be much more thorough.
Therefore, when optimizing websites, it is necessary to take into account not only the good navigability of your website, but also the relevance of the contents distributed on the platform to its users.
How important is website optimization to your business?
In addition to bringing more visibility to your platform, website optimization is a tool that can increase your website’s authority on a certain subject, making it a reference to your users. That’s why it’s critical to focus on distributing relevant content within your platform.
And yet, a good ranking in search results from search engines provides greater traffic to your site, which considerably increases the possibility of conversions.
It is important, however, that when using website optimization (SEO) techniques and strategies , the focus is on keywords that are relevant to your business and your target audience. That’s because, it’s no use gaining a high number of visits per month on your site if these visitors are not qualified, that is, they are not potential customers.
To use website optimization to your advantage and stand out, one of the main bases of this work is the creation of meaningful and quality content. Build a website with a good structure and easy navigation for the user and bet on important keywords for your business and that fit your persona.
It is also essential to invest in relevant titles for the content, friendly urls, images with name and description, meta description, variations of the main keyword, among other details of On-Page optimization that are essential for good ranking in search engines.
Here in Abdul Rimaaz apply a unique methodology of optimizing websites for our clients, based on five essential steps. Our results show growth of up to 200% in organic traffic and we have had great success in more than 71% of our projects.
There are more than 500 clients in United Kingdom, including small and medium-sized companies, that grow together with us. Talk to our experts and get to know our methodology in website optimization (SEO).
