Have you ever wondered what the future holds for social media marketing? For now, it’s an integral part of any marketing campaign. The world is moving towards a digital society—and your brand needs to be active in all forms of social media channels.
Social media marketer impact on our lives is only getting bigger with time, and there are plenty of ways you can leverage it to grow your personal or business brand. There are 3 main types of social media through which people are able to connect online: Facebook, Twitter, LinkedIn & YouTube. These are used by individuals as well as businesses alike—the difference here is that companies have tailored their own use of each platform.
More than 1 billion people engage with Facebook every month. The platform is used for sharing photos and connecting with friends, brands, businesses… basically anyone you want to keep in contact with. Advertisers can use it to take advantage of Facebook’s social targeting options- which allow them to choose who sees their message.
Facebook ads are like Google PPC (pay per click) ads—you’re charged when someone clicks on your ad (100% viewer reach guaranteed). This type of advertising is cost effective; however, depending on how engaged or interested an individual is in what you’re promoting, they may not necessarily purchase what you’re selling via the link provided in the post.
The goal here isn’t so much about selling products- instead it’s all about building relationships. Twitter has made it possible for brands to engage with their consumers in a more direct way; they can retweets, favorites and follows. On this platform, you’ll typically find influencers who can help promote your brand- like an individual who is already well-known in the industry you’re targeting.
The key to using Twitter successfully is to be authentic. If your tweets come off as spammy or if you seem too promotional—people will see right through that!
This site is all about connecting with likeminded individuals, professionals and brands (who are looking for business opportunities). Here’s where established businesses push out information about career opportunities or post networking events for its members to attend. LinkedIn also makes it possible to send emails directly to users or small groups of people within your network.
YouTube
This platform is one of the most powerful social tools available for businesses today. It’s nearly impossible to find any industry that isn’t represented on YouTube—and millions of people are clicking on videos every single day! Be mindful, however, that just creating a video on this platform doesn’t ensure success; you absolutely must create something of value (not an advertisement) in order to get the message across and make it worth watching. Don’t forget about your SEO (search engine optimization); YouTube isn’t like other social media sites where people come there only because they want to.
