Customer Relationship Management CRM is software that helps the business build and manages the strong relationship between customers and the company. A CRM software collects the data of the customers and converts that data into useful information. It manages sales, marketing, customer interactions, and integration. Whether you are running a high-scale business or have just started a small business, you can use CRM software and grow your business.

How to Choose CRM software?

While implementing CRM software in your company, picking one software out of hundreds can be overwhelming. There are some top CRM software systems such as Microsoft CRM Software UK, that are used commonly in large-scale businesses. However, you can decide one according to your needs, goals, and budget. Some types of CRM software will help you choose the best one. Well, all the types are equally beneficial for the establishment of your business. But depending on the goals and needs of your business, you need CRM software that fits well with your business. To help you choose one software, here are the types of CRM and their benefits.

Types of CRM software

There are 5 types of CRM

  1. Operational CRM
  2. Analytical CRM
  3. Collaborative CRM
  4. Strategic CRM
  5. Campaign Management CRM

1.OPERATIONAL CRM

Operational CRM is a type of CRM that helps the company manage customers’ data and information in one platform. This type of software automates sales, marketing, and customer services. Using this type provides you 360 view of every interaction of the customer with the company.

Benefits

  • Contact management
  • Lead management
  • Sales automation
  • Marketing automation

2.ANALYTICAL CRM

By using analytical CRM, all the data that you have collected about the customer is converted into useful information. The data may include customer information, interaction, interest, preferences, purchases, and many more. In short, the information that an operational CRM gathered, analytical CRM helps to understands them.

Benefits

  • Customer data mining
  • Upsell opportunities
  • Customer’s persona building
  • Analyzing attributions that led to the biggest impact
  • Sales Forecasting

3.COLLABORATIVE CRM

This type of CRM software emphasizes customer service and customer satisfaction. Using this type enhances the exchange of customer data between sales and marketing departments as well as support teams. This type is sometimes referred to as strategic CRM.

Benefits

  • Interaction management
  • Relationship management
  • Documents management

4.CAMPAIGN MANAGEMENT CRM

This type of software works both as operational CRM and analytical CRM. The features include collecting data and providing insights to run marketing and sales campaigns

Benefits

  • Planning campaigns
  • Managing campaigns
  • Analyzing campaigns

5.STRATEGIC CRM

Like collaborative CRM, this type of software improves the relationship between the company and its customers. It collects information from the customer and uses it in a good way to improve sales and marketing

Benefits

  • Gives insights
  • Customizes interactions
  • Provide quick sales using short campaigns

 

As there are different tools of CRM software systems, it is worth knowing their types. If you are thinking about buying CRM software for your company, specify your needs and goals such as sales, marketing, interactions, customer relationship, etc. This helps you make a final confirmed decision.

Also Read: 6 CRM Tools That Can Make a Small Business Successful