Design agencies´ work is usually based on a modelling team working with clients to integrate themselves into a single team, achieve explanations on quality standards, and define the principles and guidelines to be followed during the design process. In addition, the client’s management model and organizational structure are analyzed with design principles, work priorities and appropriate team building, thus empowering the organization to create high quality design projects. Leadership emerges by assigning and involving UX team members to maintain a balance between methods and critical thinking.
For that, professional UX agencies (view) establish design teams that focus on achieving good communication and collaboration in a transparent environment that stimulates creativity for design. The empathy of the team members makes the research process (UX research) relevant and expresses the user’s point of view.
A complete UX strategy starts with a proper identification of user needs and definition of buyer personality. Professional agencies start with this first step: getting to know your client. If you don’t know which user you want to target, you don’t know your business. Therefore, agencies will make every effort needed to know it.
Benchmarking is the second step. To design a unique user experience, it is important to closely know competitors, trends and business contexts. For that, they carry out in-depth strategic analysis of companies´ best practices in segments like yours.
After that, information architecture stage is on. This is the stage at which they analyze the data sources and their architecture. Once they know the architecture, it is time to improve it. If the information is organized coherently, the digital product is always easier to navigate and use. The content structure must be organized taking into account the mental model understood by the potential users.
Navigation trends are also essential in this work. In this regard, agencies streamline the navigation between content sections to ensure that users can easily find the information they are looking for. In other words, at this stage, agencies simplify and streamline processes.
Then we have the most important phase of the UX design process, which is about designing the layout or visual structure of each screen involved in the process of navigation and access to information. Here, it is essential to work closely with clients, users and developers.
After that, they design a fully customized website of the brand and digital strategy, apply psychological persuasion techniques that will differentiate your product and make it memorable. This will result in conversions, commercial contacts or increased sales depending on the project´s objectives.
Agencies are aware that a good website usually needs a unique design, to be optimized for mobile devices, adequate calls for action, contact forms, exportable database to optimize, informative blogs, links to your social networks and online chat or WhatsApp, among other features.
Professional UX agencies apply conversion-oriented design techniques to maximize the number of leads, contacts, quote requests, online sales, etc. They also carefully analyze your users; great work begins by studying users and their needs, applying techniques such as direct observation and interview. For them, each project is different. Therefore, they don´t just use a template. This allows your project´s interface design to be 100% personal and unique.
