When doing Google SEO services in Karachi optimization or PPC keyword advertising, we often see a word SERP that appears very frequently.
Likewise, we often encounter this word when we use semrush, a Google SEO optimization tool.
Please don’t underestimate this word; it’s essential!
SERP stands for Search Engine Results Page.
So what is the significance of search engine SERP in the process of optimizing our WordPress website?
In this tutorial, we will take you to learn what is Google’s SERP!
Learning SERP can allow us to distinguish the fundamental difference between a natural search and paid advertising.
Make good use of this knowledge and stand out for your future search engine optimization.
In this article, WordPress Garden will discuss some knowledge about SERP.
What is SERP?
SERP (Search Engine Results Page) search engine results page.
Put another way: you enter some search content on Google, and SERP is the page feedback you get.
The most common function of SERP:
SERP usually includes natural search results, Google Ads paid search results, selected summaries, knowledge graphs, and video results.
The paid results come from advertisers bidding for keywords through Google Ads.
Natural search results are “earned” placements determined by Google’s algorithm as the overall best and most relevant results for a particular search.
I want to begin with, SERP is an English abbreviation, which means search engine results pages, which is search engine results pages.
Whether it is Baidu or Google search engine, every result is regarded as a SERP.
However, there are different search types for different results.
For example, when you search for women’s clothing, you will see pictures, sometimes maps, and sometimes text results.
Why is SERP important for search engine optimization (SEO)?
Most people only click on the first page of the natural ranking of search engines and rarely visit the second page.
It is why everyone wants to rank the first page on Google.
If your ranking is on the second page or after the second page, and you won’t get more clicks, your website will hardly.
How search engines display result pages
The search results page for each query looks different,
But they all consist of the same three parts:
- Natural search ranking results,
- Paid advertising results,
- SERP features.
Natural search ranking results
Because every query has thousands of results, Google uses hundreds of ranking factors to rank them.
Therefore, the most relevant and high-quality pages usually appear on the first page of search engine results.
Google’s algorithm determines search results. Although Google’s algorithm is top secret, they have publicly confirmed some key ranking factors, including:
- Off-page SEO signals (number of websites that link to a specific page. Also known as “backlinks”)
- On-page SEO signals (keywords you use on the page)
- Website loading speed
- Brand presence and trustworthiness
Standard natural search result snippets include:
- Page URL
- Page title (title tag)
- Meta description
By setting the title tag, URL, and description tag of the page, you can tell Google what we want to display in the SERP.
Other SERP features
Featured snippets
According to research conducted by SEMRUSH, 12% of all SERPs have selected segments.
Featured snippets are small pieces of content extracted from web pages or videos.
Featured snippets show content snippets from one of the highest-ranked pages.
Direct answer box
18% of search results have “direct answers,” that is, direct answers to specific questions generally appear at the top of the SERP.
Knowledge Graph and Knowledge Panel
The knowledge graph provides information on the subject of the query.
They usually appear near the top of the SERP on the mobile end and the right side of the desktop end of the computer.
Map display
Display the map for local search. For example, search for “coffee,” and Google will recommend you some local coffee shop locations.
There is other information displayed on the map, such as business hours, comments, and photos.
Google image results
Google will display search results of meaningful keywords in Google Images, such as searching for “cute cat,”
Will show a lot of pictures, and these pictures are from different web pages,
