When you are running a business, it’s important to focus on more than just the bottom line. You’ll need to consider the customer experience. Marketing personalization attempts to put this element in full focus. But what is this concept and how can you apply it to your business.

What is Marketing Personalization?

This form of marketing is designed to allow you to have a more personal conversation with your customers. For example, you will be able to include their name in marketing emails. You’ll be able to tailor the campaign to better suit their interests. By doing this, you will be able to make sure that your messages are highly relevant to your target audience.

What are the Benefits of Marketing Personalization?

There are plenty of reasons why you might want to consider online shopping personalization. The average American can see up to 10,000 ads each day. Because of this, you need to find a way of making your ads stand out. A good way of doing this is by showing items that customers have previously demonstrated an interest in.

You will also be able to increase brand loyalty, as people feel like your company is genuinely invested in them. Increasingly, people are expecting businesses to customize the experience, based on their personal preferences. This will make it easier for them to find what they are looking for.

This technique can be applied to a range of communication methods. For example, you will be able to use social media and can use it in email messages. As a result, you’ll be able to target a wide range of customers.

Applying Marketing Personalization to Your Website

There is a range of marketing personalization tools that you have at your disposal. You might want to get to learn what categories they are used to browsing. When they visit your website, you can make sure that these areas are the first thing that they see.

Another popular strategy is cart abandonment. This is where the customer has added an item to the cart but hasn’t completed the purchase process. In this case, you can send them an email reminding them about the item. Another good option is to send them an email with similar products in the same price bracket.

Not every aspect of marketing personalization is about selling, you’ll also need to work on building a closer bond with your customers. A good way of doing this is through the Thank You page after they have made a purchase. Ask them to take things one step further by filling out a review or following your social media.

The good news is that you don’t need to be a computer whiz to set these systems up. Today, there is a range of automated tools that you can use to boost online personalization optimization. All you need to do is give them customer data and they will do the rest.


Getting to know your customer better is a sure-fire way to get more sales. By doing this, you will be able to recommend products that you know that they have an interest in. This will allow you to develop a better relationship while increasing your revenue. So, try taking a more personalized approach to your marketing today.