Are you ready to launch a smartphone application? Millions of applications exist in app stores. All of them compete against one another for the leading position. Your app can surpass the competition and join the top ranks too. In this article, we discuss the top 5 qualities that make mobile apps customer favorites. Let’s get started.

Captivating design

Top app development companies say the first thing that customers notice about your app is its design. A great first impression makes customers remain on your app. You must give special attention to various aesthetic details of your app. The application needs to spark a sense of familiarity and joy when your users it. Moreover, it should be easy to navigate. Difficulty in accessibility defeats the convenience that smartphone apps offer. That can be achieved when you use:

 

 

  • Uniform and easily readable fonts.
  • Visually stunning themes.
  • Minimal designs.
  • Well laid out navigation buttons.

 

 

By following the above-mentioned rules, customers will feel comfortable using your smartphone application. 

Fast performing

Having a stellar app in terms of features and designs but is slow in performance is of no use. People have begun using smartphones more frequently than desktops. This is because of how easy and quick it is to use them to find products, services, and information. 

 

Your app needs to load within about 2 seconds of users tapping on it. If the app doesn’t adhere to this standard, then potential customers may switch over to another app within a blink.

 

You can speed up your app’s performance by:

 

 

  • Minimizing payload.
  • Enabling cache.
  • Compressing images.
  • Use data templates repeatedly.

 

 

Those steps enable your app to load up quickly and gain more app users.

Industry-leading features

Next up, reputed app development companies recommend focusing on the features in your smartphone application. It is vital to ensure that your app does not skimp out on industry-leading features. They are features that customers have gotten accustomed to and cannot do without. They include:

 

 

  • GPS tracking
  • Multiple payment modes
  • Push notifications
  • Search options
  • Filters

 

 

Lacking any of these features and the likes of them will significantly hamper usability. For instance – your app shouldn’t make your users go to another website to make the payment for a product. Furthermore, you can implement unique features like Augmented Reality (AR). Such disruptive features will give your app a competitive edge over the others.

Secure

Internet security is of major concern today. No vulnerability is left untouched. Where there is a flaw, cyberattackers will exploit it. Smartphone apps collect a wide range of customer data. And a majority of them are confidential and sensitive. If your app is weakly protected from cyber threats, then your customers will distrust and leave your app.

 

Given that, you must ensure that your app is fortified with the latest security protocols. Be it proxies, firewalls, SSLs, or any other form of security. By doing so, customers will feel secure to sign up on your app. Further down the line, they will make transactions on your app. 

Feedbacks

Finally, regardless of how you build your app, users will always have a few suggestions to make. It can pertain to many aspects of the app. It can be about the design, the performance, the features, and the security itself. Customers will feel respected and valued when they are provided with a feedback system in the app. 

 

By taking the suggestion and acting on it, customers will regard your business even higher. You can request feedback from customers in the form of star ratings, smileys, and comments. This boosts customer engagement and drives more traffic to your mobile app.

Conclusion

Smartphone apps are all the rage today. The advantages they have to offer businesses is unparalleled. Mobile applications are time and time proving to be the best lead magnets. The best way to leverage all of these benefits for your business is to launch your very own app. But not just any app. It has to be a customer-favorite app. By ensuring the qualities mentioned in this article in your smartphone software, you can generate incredible revenue. 

 

For the best mobile application development services, you should consider hiring SmartPoint. They have a seasoned team of designers, developers, and analysts who expertise in Android and iOS apps. Contact them today.