Which Industries can Benefit the Most from Mobile Messaging Technology in a Post-COVID World?
Over the last few months, the world has struggled to sustain itself amidst the COVID pandemic, and undoubtedly it has been a challenging phase for businesses as well. Lack of customer engagement and reduced revenues have pushed many companies, big and small, to shut down their businesses. Companies that have managed to thrive through multiple lockdowns have gained a new outlook and gratitude towards their business, and are now more than ever motivated to scale up their businesses. Essentially, one reason why these businesses have managed to gain during the lockdown is that they completely digitised their customer engagement and experience. There are many ways a company can benefit from technological advancement, and you can read further to know about some industries that can benefit from mobile messaging technology in a post-COVID world.
Industries that can benefit the most from mobile messaging technology today
Businesses are taking the global platform today, and this is shown to have increased and enriched the client’s engagement with the company. Businesses can now set up Cloud-based bulk sms services and manage client communications effectively.
Hospitality Sector
Certainly, the hospitality industry has suffered the most at the hands of the pandemic. Hotels, restaurants, theme parks, and banquets have all been forced to temporarily (or even in some worse cases, permanently) close, carving a huge dent in the hospitality sector. The blessing in disguise that the industry could follow is the skyrocketing surge of online ordering and takeaways. Not only restaurants, but also delivery service providers have benefited greatly from home delivering our favourite food to us.
But how does the industry capitalise on mobile messaging? When we are busy with our work or are not even hungry yet, mobile notifications from restaurants offering discounts suddenly make us feel hungry, isn’t it? And that is how the sector benefits from bulk SMS services. These give the restaurants an opportunity to maximise their sales and increase customer repetition with only quick SMS services.
Gaming Industry
The eSports industry is witnessing a rapid growth in its engagement with sports aficionados over the world, but the lockdown periods of 2020 saw an all time high. With social spots like clubs and restaurants shutting down and people working from home, they had a lot of free time which they put into gaming and digital recreational activities. Gaming companies have gained by introducing in-app purchases that provide seamless mobile payments. This has allowed businesses to capitalize on recent trends, hassle free purchases, and users’ subscriptions that follow.
Healthcare Industry
Well if we thought there wouldn’t be a day when you order medicines online or take a virtual consultation with your doctor, the pandemic has proved us wrong. The healthcare industry has transformed its operations with digitisation. While a part of people do prefer face-to-face consultations with doctors, online appointments have provided relief to individuals seeking routine follow ups and enquiries. Not only this, but technology helps the healthcare industry by offering people other optimum services like giving reminders for appointments and medicines.
Retail Market
Enhanced e-commerce has given way to retail, and especially daily facilities like groceries, to go online. Many buyers tried grocery shopping apps for the first time during the lockdowns, and not just big sellers but even independent retailers provided customers with the convenience of ordering groceries online. And now that lockdowns are lifted, it is both safe and convenient for buyers to book groceries online. Businesses can adapt direct marketing techniques like sending weekly e-brochures to prospects and existing customers, provide coupon codes for promotion etc.
How can my business benefit from mobile messaging technologies today?
Businesses, especially our neighbourhood local businesses have struggled enough during the pandemic. And a life post-COVID will require a push in your marketing techniques so that your sales see a growth despite the major financial setback that businesses today have suffered through. mTalkz provides all solutions to your digital marketing needs. Use our bulk SMS services, for which we use the latest API software. Grow your business with just a click. Request a consultation today.
