As we said before, organic search results are obtained through effective SEO, not paid for (i.e., do not advertise). It was once easily recognized - advertising clearly labeled like that, and the remaining results usually take the form of "10 blue links" listed below. But by searching, the search has changed; how can we see organic products today?

Today, search engine results in pages – often referred to as "SERP" – filled with more advertising and more dynamic organic results formats (called "SERP features") than we have ever seen before corporate branding Agency in Dubai. Some examples of SERP features are feature footage (or answer box), people also request boxes, carousel images, etc. The new SERP feature continues to appear, driven mainly by what people are looking for.

For example, if you are looking for "weather Denver," you will see the weather forecast for the city of Denver directly at SERP, not a link to the site that might have that estimate. And, if you are looking for "Denver Pizza," you will see the results of "local packages" made from places of Denver Pizza. Comfortable, right?

It is important to remember that search engines make money from advertising. They aim to solve search-demand more (in SERP), to keep the finder back, and to keep them in SERPs longer.

Why is SEO Important?

While paid advertising, social media, and other online platforms can generate traffic to websites, most online traffic is driven by search engines. Organic search results include more digital real estate; it looks more credible for smart searchers, and receives more clicks than paid advertising. For example, from all U.S. searches, only ~ 2.8% of people click on paid ads. In short: SEO has more traffic opportunities ~ 20x in addition to P.P.C. on cell phones and desktops. SEO is also one of the only online marketing channels that, when set correctly, can continue to pay dividends from time to time. If you provide decent solid content to rank for the right keywords, your traffic can be shopping over time, while advertising requires sustainable funds to send traffic to your site.

The search engine is getting more intelligent, but they still need our help. Optimizing your site will help provide better information to search engines so that your content can be indexed correctly and displayed in search results.

Should I Hire a Professional SEO, Consultant, Experts, or Agency?

Depending on your capacity, willingness to learn, and your website's complexity, you can do some basic SEO itself. Or, you might find that you prefer to help an expert. Either way is okay! If you look for expert help, it is essential to know that many institutions and consultants "provide SEO services" such as Douxl Technologies best seo service company Dubai but can greatly vary in quality. Knowing how to choose a good SEO company can save a lot of time and money because the wrong SEO technique can endanger your site more than it will help.

White Hat VS Black Hat SEO:

"White Hat SEO" refers to SEO techniques, best practices, and strategies that comply with search engine rules, the main focus to provide more value for people. "Black Hat SEO" refers to the techniques and strategies that seek spam/search engine fools.

While Black Hat SEO can work, it puts a website with extraordinary risks punished and de-index (removed from search results) and has ethical implications.

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