Role Of Competitive Intelligence
Competitive Intelligence has already played a vital role in the transformation of industries as a whole. Competitive Intelligence influences decisions that allow businesses to jostle more rigorously. Hence there is greater struggle to achieve competitive advantage and provide value proposition.
This induces evolution of business practices and understanding. As companies developed new strategies and methods, the dynamics of business started to transform. Of course, one example of that is the concept of social entrepreneurship. Social enterprises function using hybrid models in order to provide greater social value. Social enterprises are an interesting phenomenon as it is more sophisticated to traditional business models and practices.
Competitive Intelligence has made it possible for businesses to identify exactly what the needs and wants of customers are. Competitive intelligence has further made it possible for business owners to achieve their objectives more successfully.
Competitive intelligence has allowed businesses to reach value propositions that were not possible before. This is because competitive intelligence consultants allows businesses to understand the needs and wants in much more detail and take advantage of the situation given.
Businesses want to expand their horizons and are always looking to solidify its existence. Furthermore businesses aim to gain maximum profits while they ensure their existence. In order to remain relevant businesses focus to keep their customer loyalty in check. They want to provide for increasing demand for products and services and keep customers satisfied.
Businesses want to increase their market share and dominate their products over their competitors. So businesses may not only solidify their share but also try to bring down their competition. Intelligence plays a major role for these functions of businesses. Businesses can now improve the quality of their products and services using intelligence.
Which Type Of Competitive Intelligence Is Most Significant For Business?
Unlike companies, businesses are more focused on the functions of mechanisms that run businesses. Business machine runs on increasing capital and generating more profits than expenses. Hence businesses use the type of intelligence that best suits this.
Strategic competitive intelligence is of great importance to businesses. Businesses need to identify their strengths and weaknesses. So that they may use them in order to avail opportunities. Furthermore they must be able to deal with any threats or risks.
Strategic intelligence allows businesses to set up long term goals by identifying their opportunities. These goals are also often designed to eliminate threats. Hence businesses are able to tackle these obstacles in order to thrive. Strategic intelligence helps decision makers with designing tactics to achieve these goals and objectives.
Strategic intelligence drives the overall businesses and gives direction to its operations. Strategic intelligence includes how direct and indirect competition will affect business conditions. Furthermore how the business could avoid this competition or tackle it in the long run.
This influences a businesses tendency to develop width or depth in their product mix. Hence a business might focus on developing new products or improving their existing products or services in order to remain relevant.
Strategic intelligence has a larger scale of impact on business than tactical intelligence. Empirical evidence suggests that it is mostly indirect competition or change in market trends that drowns businesses. As opposed to direct competition that affects monthly sales and profits. Hence business executives practice strategic intelligence in order to prevent them from running out.
Strategic intelligence is also used to understand competitors positioning and standings in the market. These competitors pose a direct threat to the business. The long term strategies of these competitors and their behavior in the market also influences long term strategies of businesses.
Understanding these dynamics improves businesses over time. Hence if a company has positioned itself perfectly in a changing market and with respect to competition, they are all set to improve sales. Businesses who have achieved this status would make better sales pitches and get better rewards due to their positioning.
However strategic competitive intelligence does not account for how a customer is reached and the process through which customer satisfaction is achieved. Hence businesses also focus on something called Market Intelligence
Importance Of Market Intelligence For Businesses
Market intelligence is the process of gathering information and developing intelligence on how business is going to conduct itself in the Market. This also includes choosing the market it wants to operate in.
Market Intelligence shows direction as to which market its business must target. This includes choosing market segments for your business which of course is in line with the strategic planning. Furthermore Market intelligence is used to pick and target customer segments. Of course this is parallel to the positioning that the business has achieved after conducting strategic competitive intelligence.
Market intelligence also involves product intelligence. This focuses on developing products and services that would succeed in the market. Hence product intelligence gathers data on all existing similar products in the market to use this data to design relevant products that would likely succeed in the market.
Competitor intelligence is also a part of market intelligence. Competitor intelligence is used to gather information about competitors’ methods and standings. The threat of competitors’ practices and activities is evaluated in order to defeat the competition. Intelligence is gathered using software, research platforms, interviewing industry experts and by interviewing customers. Hence businesses can figure out demands and what makes their competitor successful and what makes them weak.
The main function of Market intelligence is to develop a comprehensive understanding of the market. This includes knowing your businesses shares, developing market trends, increasing demands of products and services, and product performances. Market intelligence provides a direction to marketing strategies. The objective is to achieve marketing goals as successfully as possible and deal with competition.
Market intelligence is based on surveys through which businesses can gather data and information. These surveys include online surveys, in person surveys, telephone surveys, mail surveys. These help businesses develop intelligence on market situations. Furthermore market intelligence involves observations, field trials, polls and focus groups. These are some of the methods market research is conducted.
