Video marketing is one of the most profitable and versatile digital marketing strategies. Entrepreneurs often put their full efforts into developing a perfect product but even the best of products may fail to become a success unless they are marketed properly. Today, animated videos have become the most effective way to grab the attention of the target audience. Animated corporate video production highlights the key points about any particular product or company in the most effective manner. Animated videos are a sure-shot way of keeping the target audience engaged and interested in what you want to tell them.

Reasons To Make Animated Videos For Your Business

According to recent statistics, more than 60% of customers engage with a brand after watching videos. More time is spent watching videos online than ever as people love visual content. Animated videos grab the attention of consumers in very less time. And this is the reason, why corporates are using animated videos for branding. Let’s have a look at some facts that can prove how animated videos are beneficial to your business:

  1. Complex topics can be simplified easily: Animated videos can bring concepts to life in a way that the texts or live videos can’t. The animated videos are effective in explaining the complex concepts step by step in a fun and simple way. They help users to understand products and services in just a few minutes. 
  2. Helps your brand make a long-lasting impression: Using advertising in a more creative form assures the benefit of leaving a memorable impression on the potential and new customers. Using animated videos helps businesses to engage potential customers since they present essential information in an interesting and attention-grabbing manner. 
  3. Boosts conversion rates: Animated videos not only engage your customers but also inspire them to make purchases. This further helps businesses in maximizing profits. Statistics reveal that adding an animated video to the landing page can increase the conversion rate by more than 80%. 
  4. Cost-effective: Animated videos are cheaper to produce as compared to live videos. Whenever you are planning to shoot a live video, there can be a vast list of expenses including cast actors, locations, props, schedule for shooting, post-production, and more. On the other hand, with animated videos, you can get rid of all this. You can get in touch with a design agency or an animator to bring life to videos. Visit the website of the companies delivering animated video production services to compare costs and other details.
  5. Easily shareable and fly information fast over the web: People love to share interesting content. Animated videos are creatively designed and appealing. These videos not only convert better but even re-shared by other people on social media. This helps brand awareness and recognition that matter for your business success.

Add value to your business with an animated explainer video

Great animation is not only a video content that explains complicated information or passes the message from the organization but shows off the unique personality of the brand. This also brings communication with the target audience to a new level. 

Not all animated videos become a hit. So, you need to think creatively and try different ideas for your videos to become popular.  Thus, it’s better to hire an animated corporate video production company that can make the most creative animated videos for you.