1. YouTube SEO: Written AND Spoken Keywords Are Important

YouTube bots mine all videos’ auto-generated closed captioning transcriptions (aka the script). Examine the transcripts of your videos and rectify any misidentified terms. Early in the video, say your keywords, and then repeat them throughout the content. Make sure your video title starts with your most important keywords, such as “Best drugstore long-wearing foundations reviewed + genuine wear test,” rather than “I’m examining the latest drugstore foundations to discover which is the most long-lasting.”

  1. Keywords in video descriptions are also important!

Keywords in the video description box are also important. It will help raise your ranking if you fill it with naturally worked-in keywords and search terms, so do it!

  1. Make Proper Use of YouTube Video Tags

Years have passed since organic YouTube promotion introduced video tags (essentially, hashtags for their own network), but the YouTube algorithm in 2021 still loves them. These tags aid in the categorization of videos on YouTube, but they don’t have the same influence or weight as genuine keywords. Tags, on the other hand, can make your videos appear in the “similar videos” sidebar, which is always a plus.

  1. Check the results on YouTube and Google

Despite the fact that YouTube is owned by Google, a surprising proportion of YouTubers do not use Google for keyword research. Search Google for your terms and watch the YouTube videos that appear alongside the standard website search results.

Google will reserve a section of the first page of search results for YouTube videos for specific keywords. How can you get your video to show up in Google and YouTube search results? Your ticket to fame and a slew of targeted traffic to your video courtesy of Google’s first page.

  1. Examine the sources of traffic to your YouTube studio

When people come to your films, what are they looking for? This information may be seen here, and it can be used to adjust your titles, content, keywords, and more.

  1. In 2021, longer YouTube videos are important, but so are shorter videos

The YouTube algorithm rewards longer videos. Why? Partly because there are more keywords included (as you would have guessed). Short videos are entertaining, but viewers become addicted to lengthier videos.

  1. The length of your YouTube viewing session is also important

YouTube’s algorithm prioritises the average length of a video’s viewing session over the number of views it receives – you’ll notice a “Watch Time Report” in your Analytics that reflects this. It’s a more accurate indication of your overall video retention metric, or how much of each video people watch: are they viewing the first minute and then clicking away, or are they watching the entire thing?

If you have a lot of bounces, when a person only views for a few seconds to a minute, the algorithm will notice that your video isn’t what they’re looking for. Lowering the algorithm’s ranking.

  1. The YouTube Algorithm in 2021 is CRAZY about subscriber interactions.

Likes. Subscriptions. Notifications through push. Comments. All of them are “interactions” with the algorithm, and they are all significant. Encourage your subscribers to communicate with you to increase your engagement rate, which improves your search ranking.

  1. Include end-of-screen video suggestions

Have you ever started watching one video on YouTube and ended yourself binge-viewing half of their material library? Us, too. Adding suggested movie finish screens is a great method to encourage this behaviour, which increases your view time statistics, which, hey oh hey, improves your rating.

To accomplish so, go to Creator Studio’s Video Manager and select “End Screen & Annotations,” then link the similar videos you wish to appear during the last few seconds of the video.

  1. Don’t Forget About YouTube Thumbnails & Titles

Because of the thumbstoppy principle, you already know that YouTube thumbnails are a huge component of what makes viewers click on a video. Including keywords in your thumbnail title and alt text is an excellent way to improve your YouTube SEO.