According to a Pew Research Center study in 2003, nearly 80% of all internet users have searched for medical and health information online. A significant number of queries include searches for trustworthy medical websites. Users check a website’s rating and read reviews to determine its quality. However, the quality of medical website design is also essential. Healthcare websites require well-read, informative, and high-quality designs. Many healthcare websites struggle with this because of a variety of issues, including:
- Website accessibility is crucial. However, many digital agencies do not build websites that are accessible. We suggest hiring social media marketing services to create an accessible website.
- It is difficult for them to stand out due to their almost similar logo.
- The industry is government-led, so healthcare marketers frequently “play it safe” with content.
Examples of Excellent Medical and Healthcare Website Design:
Some medical and healthcare websites follow best practices despite these challenges. Healthcare websites typically have more content. We suggest hiring professional content writing services in UK to create quality content for your site. Let’s look at the 15 best medical and healthcare websites for you to take notes from.
Huntingdale Dental Clinic
Huntingdale’s website is simple in design and jumps right into the action. The essential information can be found at the bottom of the homepage carousel. Their main strength is the effective use of call-to-actions throughout the site. However, the homepage features a quick and easy appointment form alongside their working hours.
Peter MacCallum Cancer Centre
Because of its changeable homepage banner, this site made our list as it has powerful images, uncluttered design, and great background. The design is further built up by using powerful words in the flags. The high-quality experience of the website complements the content and color scheme on each page. Everything is given out in great detail to ensure visitors receive the information they are looking for.
The Royal Melbourne Hospital
The Royal Melbourne Hospital website combines traditional website design with usability quality standards. The result is a regal and reliable appearance that complements its 170-year history. Moreover, they detail all the information that a patient or newcomer might require. This makes their homepage very interactive. Further, it encourages visitors to interact with the site.
Greensborough Road Surgery
Greensborough Road Surgery’s website demonstrates that you don’t always need a complex medical website design to be the best. It is simple but effective. Their site provides quick and easy navigation, precise information, and welcoming images on every page. Indeed this helps ease the visitors’ concerns. The site is very mobile-friendly and offers an excellent user experience.
The Alfred
Alfred’s modern design emphasizes the positive influence of physicians and researchers. Their homepage features numerous powerful images of medical professionals assisting their patients. Throughout the site, positive and active photos are used to present all necessary information. Apart from this, it never feels cluttered because of the balanced use of text and visuals. They use a consistent color scheme and design style across their pages, giving the site a solid brand voice.
Olathe Health
Olathe Health has a website that effectively reflects ability and value delivery. You may discover a location, obtain doctor data, access websites, and pay bills on the above-the-fold section of their website. Their phone number is written in the top navigation bar. This button is interactive, allowing visitors to call directly from their website. The banner section contains videos of people who appear to be pleased with their service. Such videos would aid in engaging their website visitors. One of their website’s best features is its lack of clutter. It successfully highlights the specific action that they want their visitors to take. As a result, the conversion rate is higher.
The Royal Women’s Hospital
Their website is designed to appeal to women from top to bottom, including the colors. The banner features positive motherhood images and messages. The female-friendly design includes a sorted presentation of services and facilities to rapidly provide what most people are looking for. Further, there is also a good support page to assist women who have been victims of violence.
Fitwise Physiotherapy
When viewing this website, the first thing that comes to mind is how positive the design is. To send a positive message, high-quality images are used throughout the site. Additionally, the website provides details about their service and timetable. There is also detailed information about various physical issues. Indeed it is one of the best medical websites due to its soothing color scheme and friendly images.
Northern Health
The ‘feel-good’ aspect of human perception is used on this hospital website. The homepage gives a sense of serenity. This is due to its beautiful use of white space. The site’s quality is consistent throughout. Moreover, the visitors can easily and quickly gather the information they require.
NYC Health+ Hospital
The NYC Health+ Hospital website is vibrant, upbeat, and straightforward. From the homepage to the Contact us, every page will make you smile. The website highlights their positive attitude with amazing heart-warming images. They also highlight their social media activities and invite visitors to interact with them. While a strong emphasis on diversity and capability immediately connects with visitors. People can quickly determine which doctor can assist them, how and when to contact them, and their area of expertise.
Lifecare
Lifecare’s website quickly emphasizes that they have branches all over Australia. This is an ease factor for people residing in different places and usually the first thing people notice in a website. However, it also serves as a strong call-to-action button. Visitors will be able to find a nearby location and make an appointment. The website features powerful images of happy patients undergoing physical therapies at Lifecare. Besides, the correct design elements and colors give this site a relaxing vibe.
Royal Adelaide Hospital
The Royal Adelaide Hospitals’ website takes a slightly different approach to imagery. They chose a sophisticated look over a friendly and welcoming feel. Their designs, content structure, and images communicate the same message: ‘You are in capable hands.’ Also, their homepage emphasizes engagement over everything else. At the bottom right, quick links to important information and emergency contacts are highlighted.
Andrew’s Hospital
They are constantly on the move and mostly engaged in taking the best possible care of their patients. That is the motto of St. Andrew’s Hospital. This message is conveyed by its website. Every image on each page emphasizes their commitment to providing high-quality health care. Also, it is not a big website, but it contains enough information. Thanks to the simple and quick navigation, you’ll find it easy to find what you’re looking for.
The Royal Children’s Hospital Foundation
This entry on our list isn’t technically a medical service provider, but it is an organization that works to improve children’s health. The foundation works tirelessly to develop new
medicines, provide education, and transform children’s healthcare. The website’s homepage features a looping video banner that highlights the foundation’s positive impact. It’s easy to feel happiness from the children’s happy faces and powerful words. It’s vibrant, upbeat, and wholesome.
Macquarie University Hospital
One of the healthcare providers’ most unique websites. Macquarie University Hospital created its website to emphasize its emphasis on scientific research. Their homepage demonstrates this. The site employs eye-catching images of people with geometric symbols integrated into them. Geometric shapes are also used in the website’s background to strengthen that message. At the same time, the other website pages describe the medical facility’s advanced procedures and equipment.
Many private hospitals have adequate but uninformative websites. However, a well-designed website will set you apart in this market. Unlike other businesses that use social media to generate buzz, healthcare providers require a website that can assist people in distress. Also, it must provide enough relevant information to the visitors.
Each of the healthcare websites mentioned here is user-friendly. Also, it has an appropriate design philosophy, making them the best medical and hospital website in Australia. These are excellent examples for your website if you work in the medical field.
