Streaming has grown quite popular in today’s digital world. Users of subscription services pay a flat monthly charge in exchange for unrestricted access to any song they choose. Listeners can also download their favorite music to listen to while they are not connected to the internet, giving a new level of convenience to their life. Unless a singer releases music that is only available on physical albums, most would simply listen to them online.
Unlike the niche market for vinyl, where fans buy it for the unique sound quality or nostalgic component, CDs do not have the same appeal for the general public. However, streaming providers offer a wide range of K-Pop songs. However, many fans are willing to pay a higher price for the new record. In fact, for the most well-known groups and singers, fans are required to pre-order the album out of fear that it would sell out before it is released.
In this post, we’ll discuss three key reasons why you should still buy txt albums.
1) They Are Selling the Experience
When a K-Pop fan buys txt albums from their favorite artists, they don’t only get a CD with the music on it. Almost always, the album is accompanied by a collection of other items that the fan enjoys. Photo cards, posters, booklets, and key chains are some of the more frequent CD extras. The mere unwrapping of the CD becomes an experience that fans may enjoy by selling them as a set.
Physical record sales, in addition to live voting and digital streaming, are an essential aspect in determining who wins the popularity contest. As a result, when a fan purchases a music album, they are essentially purchasing the experience of supporting their favorite K-Pop txt albums.
2) They Pay Good Amount of Attention to Detail
As if a personalized experience wasn’t enough, K-Pop pushes fans to purchase physical CDs by creating each txt album in such a way that it stands out. Companies frequently invest significant money in designing and releasing unique album covers that give people the impression that they are purchasing a work of art that can be displayed as decor.
Apart from that, they make sure that each piece of merchandise adheres to a specific theme. As a result, unique album designs become an integral component of the CD-buying experience.
3) They Make Every Txt Album Unique
K-Pop businesses frequently sell records in the shape of a mystery box to add to the excitement of opening them. While each fan is guaranteed a certain amount of products, the designs of each item will vary. As a result, each album is a unique experience that fans anticipate. The excitement of opening the txt albums is amplified if there is a specific photo card of a bias that the fan is eager to purchase.
By ‘personalizing’ each record with a diverse range of merchandising designs, the customer is no longer thinking of themselves as just purchasing a CD. Instead, fans consider themselves as purchasing a piece of the ‘fandom’ as well as the opportunity to purchase rare artifacts from their favorite artists. This encourages them to buy physical albums rather than just listening to music online.
Conclusion
The K-Pop industry is able to continue selling out txt albums that many consider “out dated” by combining these qualities. This demonstrates that if a marketing strategy is implemented correctly, consumers will continue to buy things even if they are no longer relevant.
As more and more services are delivered digitally, adjusting and capitalizing on offering an experience will be a strategy you should consider.
