When you buy clothes, what motivates you to buy? If you’re like many women, your reasons for buying this new outfit are probably a lot more unconscious and emotional than you’d like to believe. To avoid making a purchase mistake, here are three questions to ask yourself before you buy.

Do I buy this to try on, or does it look good on me?

We all fall prey to the fad of trendy clothes. We have a powerful impulse for approval from others, and one way we get it is good. You can see this unconscious force in action by watching your previously disgusting looks grow upon you as you watch more and more people exercise. But the truth is, not every style will look good on you, no matter how popular or trendy it is!

Key point: know the basics, silhouettes and proportions that suit your body type and don’t be tempted by trends that don’t suit you.

Is this costume for me, or for my alter ego?

Many of us buy to equip an imaginary character. We can be emotionally attracted to some aspect, even if it doesn’t fit into our current lifestyle. And so we shop by outfit for the chic diva when we’re really just a jeans-and-shirt girl. If you figure out how to dress every day instead of how you pretend to be, you can stop buying clothes for your alternative personalities.

Important point: know exactly when, where and how often you want to wear the suit before you buy it.

Is it comfortable?

We are all creatures of habit and we seek comfort whenever we can. Don’t be tempted to ignore subtle signals that a garment doesn’t feel right. If a piece of clothing is too tight, too itchy, doesn’t fit or somehow makes us hesitate when we put it on, it will probably go untreated… no matter how good it looks. new!

Key point: don’t ignore discomfort. If it doesn’t feel right, don’t buy it.

Before you buy your next outfit, ask yourself these three simple questions and you’ll find yourself making smarter, more appropriate choices for you and your closet.