Social Media takes up an essential role in the marketing of products. As the pandemic has affected everything globally, companies have moved on to the market and advertised their products through online media. No matter what product you are planning to sell, recent statistics by the best PR agencies in Delhi show that many customers find and approach new products through social media. These online platforms help the companies connect with the customers in a broader scope.

 

4 Methods to Use Social Media For A Product Launch

If you plan to launch your company’s product online, here are four practical ways to interact using social media before product launch.

 

  • Schedule a Live Stream: Keep your followers updated about your brand by conducting live streaming on the most active social media platform. Analyse the status and see where your audience is getting active during live streaming. Almost all the popular social media platforms, including YouTube, Instagram, Facebook, Linkedin etc., offer live stream facilities. Use Live streaming to introduce your new product, give updates, or even host a launching party.

 

  • Advertisement: Effective Social Media Advertising is essential in assuring that the maximum number of people will get to know about the launching of your product. According to various PR agencies in Delhi, giving advertisements is a cost-effective way to calculate the results for your input and target the desired audience.

 

  • QnA: Customers may have a lot of confusing questions burning in their minds regarding the product, its uses, and how it will benefit them. Best PR agencies in Delhi suggest their client companies Conduct a question-answer session on a Social Media platform to clarify the doubts of the customers. Let a product expert answer their questions by holding live streaming. Various social media platforms have a variety of Story features like “Questions”, “Polls”, etc., as in Instagram. This helps the audience to express their thoughts and questions quickly.

 

  • Competition: Keep your followers engaged by conducting various competitions online before launching your product. For example, run a contest on guessing the new product your company will undertake. Share the launch teasers and let the audience know that a launching event is coming up. Give proper rewards to the competition winners like offers, discounts, etc., after consulting with the company expert. Notify them weekly by uploading posts and teasers on the product launch and using proper hashtags so that the audience will be able to know what they should be waiting for.

 

Conclusion

Social Media can be considered a whole new product discovery channel. It is the most cost-effective and scalable way to market a product in the industry. With a great deal of creativity, Social Media is the best way to launch your product. PR digital marketing say it is very important to follow various tactics and strategies to launch your product effectively. Conducting live streaming, having Q&A sessions with the customers, holding various competitions online and giving proper advertisements are a few effective ways to use social media when planning to launch a new product online.