Are you seeking latest statistics on social media? We’ve got you covered.
If you’re looking to improve or expand your Social Media marketing plan Statistics are the ideal starting point.
Because your marketing efforts need to be supported by reliable research, don’t you agree? Statistics can aid in assessing your performance in your field and can also assist you in identifying new avenues to pursue through Inflact.
The current epidemic continues to drive many more people on the internet, social media is an essential part of our lives and businesses too. The way we interact through social media is evolving as platforms and apps change.
With the most current demographic data available marketers can make use of the information about social media that follow to assist them in planning their social media strategy for 2022 and beyond.
Social media use of data
It’s not a secret that we’re all addicted to social media (guilty as we’re being accused). Here’s a quick overview of how the use changes and what social platforms are doing well and how connected consumers are with social networks.
In January 2022 the number of users was 3.96 billion social media users across all platforms.
A typical user is able move between seven social networks each month.
It is believed that the amount of time the number of people who use social media across every platform is greater than it has ever been -up to 95 minutes per day.
TikTok is the fastest-growing social media platform with an astonishing 105% increase in user numbers in the US in the past two years.
In 2022, the total number of Facebook users and their activity has decreased to 33 minutes per day, on the average (versus the 39-minute average daily usage in 2017).
Facebook statistics
From privacy concerns that continue to linger on to the controversy over”Meta”‘s redesign “Meta” redesign, Facebook is arguably experiencing more difficult times.
But, it is still an important advertising platform with a massive number of users. The decision about whether or not businesses should be looking at Facebook is a thorny issue which is mostly based on your own Facebook performance. The following data on social media will assist you in understanding what’s happening.
Despite all the gloom as well as doom and gloom, Facebook continues to be the largest platform by marketers across the globe (93 percent). Instagram is the second (78 percent).
Facebook is the most important cause of a quarter of all digital advertising expenditure (25 percent) in comparison to Google (28.9 percent), Amazon (10.3%) and other businesses (35.6 percent) in 2020 all by its own.
Facebook Messenger is on track to attract an impressive 3 billion users over the next 2022 year.
There are about 10 million users active on Facebook in the moment.
One-third of adults frequently consume news content on Facebook this indicates the widespread usage of relevant (and frequently controversial) information posted on the site.
Statistics on Instagram
The criticism Facebook has received lately has, paradoxically resulted in the benefit of Instagram. Instagram has steadily crossed the 2 billion mark in 2022, and companies are working hard to get the majority of Instagram followers.
But, it’s full of obstacles. It was once the biggest social network for celebs, Instagram is now facing competition from rivals like TikTok as well as its younger users are reportedly declining.
However, the rather high engagement rates, new features for eCommerce, and the massive budgets for advertising suggest that the future is bright for Instagram.
Instagram is by far the most well-known social streaming service for engagement (hint 81% engagement in comparison to Facebook’s 8 per cent).
The engagement rates on Instagram are about six times higher than ones found on Facebook (0.83 per cent to 0.13 percentage).
Instagram Stories (83 percent) and Grid-based post (93 percentage) are the two most popular kinds of content used by influencers.
The use of “#ad” tag in Instagram was down by 17% in the past year, for influencers. This suggests at a change in the utilization of platforms and strategies in the market for influencers.
44 percent of Instagram users purchase items on Instagram every month (and the majority of purchases are planned ahead of time).
The 41 most important social media marketing stats for 2022.
Are you searching for the most up-to-date social media stats? We’ve got you covered.
If you’re looking for ways to improve your social media marketing strategy Stats are the best starting point.
Marketing efforts should be supported by reliable research, don’t you agree? Statistics can aid in assessing your performance in comparison to other businesses in your field and may even help you discover new avenues.
While the current epidemic continues to drive more people on the internet social media is an integral element of our lives, and businesses too. The way we interact on social media is evolving with the evolution of platforms and applications.
Based on our most current demographics marketers can take advantage of the data on social media listed below to plan their social media presence for 2022 and beyond.
Social media use figures
It’s no secret our addiction to social media (guilty as charged). Here’s a quick overview of how usage is changing and which social networks are gaining the most attention and how much people are glued in social networks.
In January 2022 in January 2022, there were 3.96 billion total social media users across all platforms.
The average user is able move between seven different social networks every month.
It is estimated that users of social media on all platforms is greater than it has ever been and can be as high as 95 minutes per day.
TikTok is the fastest-growing social media platform with an astonishing 105% increase in user numbers in the US in the past two years.
In 2022 the number of Facebook users and their activity is decreasing to 33 minutes per day on annual basis (versus 39 minutes in 2017).).
Facebook statistics
From privacy issues that continue to linger on to the controversies surrounding”Meta”‘s design “Meta” redesign, Facebook is arguably experiencing more difficult times.
However, the platform remains a significant advertising platform with an immense user base. The decision about whether or not businesses should be focusing on Facebook is a difficult question that’s largely based on your own Facebook statistics. The following statistics regarding social media will aid you in understanding the situation.
Despite all the negativity or doom Facebook has remained the number one platform for marketers around the globe (93 percent). Instagram comes in second (78 percent).
Facebook is the most important cause of a quarter of all digital advertising spending (25 percent) when compared with Google (28.9 percent), Amazon (10.3%) and other businesses (35.6 percentage) in 2020 all by it.
Facebook Messenger is on track to bring in an impressive 3 billion users by 2022.
Around 10 million users active on Facebook in the moment.
One out of three people regularly read news articles on Facebook which is a sign of the importance of the relevant (and often controversial) content on the site.
Instagram statistics
The criticism that Facebook is facing in recent years has, paradoxically, served the advantage of Instagram. Instagram has steadily crossed two billion followers by 2022, and companies are working hard to get the majority of Instagram followers.
However, it’s not without its share of obstacles. It was once the most popular social network for celebrities, Instagram is facing challenges from rivals such as TikTok and its younger audience is said to be shrinking.
However, the relatively high levels of engagement, new eCommerce features, as well as the huge advertising budgets suggest that the future is positive for Instagram.
Instagram is by far the most popular social-media streaming service with regard to participation (hint 81% engagement, in comparison to Facebook’s 8 per cent).
The engagement rates on Instagram is six times higher than ones that are on Facebook (0.83 percent from 0.13 percent).
Instagram Stories (83 percent) as well as grid-based posts (93 per cent) are the two most popular kinds of content that influencers can use.
The use of “#ad” tag in Instagram fell by 17% in the last year among influencers. This suggests a shift in the way platforms are used and strategies within the market for influencers.
44% of Instagram users buy items on Instagram each week (and 28 percent of these activities are planned out in advance).
LinkedIn statistics
LinkedIn has done a great job of carving it’s niche in the market as the top professional network. LinkedIn is a goldmine for B2B companies , and the rapid expansion of their advertising platform is proof of this.
In the wake of the pandemic and numerous career changes in the last three years LinkedIn will not slow any time soon. It’s time to improve your LinkedIn marketing, especially for B2B companies.
Linkedin advertising revenues have recently reached one billion in 2021. This is an increase by 37%, while the organic session’s engagement increased by 22 percent..
Based on projections, more than 50percent of marketing professionals jumped on the trend of LinkedIn by 2021.
16.2 per cent of LinkedIn users sign up to the platform each all day (versus 48.5 per cent of those who use the platform every month).
LinkedIn is among the most prosperous and educated social media groups which is reflected in 51% its users having college degrees, and the majority of users earning over $75,000 per year.
As per LinkedIn the company itself Elevated posts on the site can result in an increase of 53% in engagement as well as doubling the rate of CTR of content shared by employees.
Twitter statistics
Twitter has earned its place as the hub of debates about politics, memes and is a great place to exchange thoughts with companies. Twitter is a diverse collection of.
Even though new features like Fleets did not work The rise of Twitter Spaces signals a window of chance for the platform to truly make its mark.
The earnings of Twitter was up to $1.284 billion in the quarter ended March 2021.
Twitter boasts 436 million active users all over the world.
About 52 per cent of Twitter users use the platform on a regular basis (versus 84% who utilize it on a daily basis).
Twitter’s US advertising revenue reached $647 million during the third quarter of 2021, which represents an increase of fifty percent over the previous year (and an increase of 98% over the prior quarter).
“#DigitalMarketing” (47 percent) is by far the most popular hashtag for marketing in #ContentMarketing Tweets and is being followed by
“#SEO” (40 percent) and “#marketing” (37 percent). ).
Pinterest statistics
Pinterest is often not recognized as a social media platform in the world of other social media sites. Its large, diverse users count among its most loyal and active of any social media platform. In addition, the effectiveness that is Pinterest advertising has been proven and is the best place to find new products.
Pinterest boasts over 400 million active monthly users (and over more than 240 billion pins saved).
Shoppers on Pinterest have an average of 85% more shopping carts than those who shop on other platforms (and spend twice as much per month).
According to the website itself as per the website, 7 of 10 Pinners claim that Pinterest is their first site they look for items or services that they can trust.
Pinterest Users are 40 percent more likely to claim that they enjoy shopping (compared people who don’t make use of Pinterest).
The odds are seven-fold higher to say that the platform has more influence as compared to other platforms during the buying process.
TikTok statistics
TikTok has completely transformed itself to go from “What do you think this is?” to an essential social media platform for companies. The huge fan base, rapid expansion, huge volume of users and growing use are fantastic news for those who are early adopters.
The younger and smaller influencers are the most frequent users on the platform currently, but this may change over the coming months. If you’re already using the platform, be sure to keep track of your TikTok stats and figure out the best method to make your message known to the world as quickly as you are able.
The majority of TikTok users believe that custom-designed content for this platform are the most effective strategy for reaching out to customers. This shows the importance of original content on TikTok and not just recycled content.
39 percent 39% of Gen Z consumers say that their buying choices are directly influenced by the content that they discover on TikTok.
TikTok has seen the largest rise in new platform investment plans for 2022, for businesses (84 percent) in comparison to YouTube (66 percent) as well as Instagram (64 percent).
In the same way, and basing on the above statement, TikTok is now more loved by Gen Z consumers than Instagram.
Influencers with lesser than five thousand followers have the most interaction with TikTok (17.9 percentage) contrasted with macro-influencers who have more than one million followers (13.48 percentage).
Social media advertising figures
Yes, social advertisements can be considered to be something that is negative to consumers on the whole.
But, they’re highly effective and you cannot get around their use. The effectiveness of advertising on social media isn’t quite as simple to “spray and hope” in the case of your advertisements. The cost of campaigns that are higher and people aren’t paying attention to ads is a significant concern for companies, but positive results continue to come into.
In Q1 2021 the marketers spent 60% more on Facebook and Instagram advertisements than in Q1 2020.
Social media recently beat the paid-search advertising channel increasing by 25% year-over-year , reaching $137 billion (just just barely beating $135 billion spent on paid-search).
Retargeting advertising is one of the most popular among marketers and marketers, with 77 percent marketers from C2C and B2B both stating that they employ Retargeting as a component in their Facebook as well as Instagram marketing strategies.
Social media behavior of consumers
The notion of buying something you see advertised on social media is not new. From advice on products to initial impressions about brands to the influence of social media’s influence on consumer has been documented.
But, the recent rise of direct sales through social media is notable. Customers also demand authenticity as well as advertisements that don’t look advertising-like, as per recent data on social media (see the below).
Six times more likely purchasing on a webpage that contains images of popular social platforms (hint not to overlook UGC).
Social media users are highly reliant on others for the “preferred” type of influencer, which is why they’re more likely buy through them, in the event of an endorsement for a product (37 percent) against famous people (7 7).
Privacy and data safeguards and security data privacy and protection are “extremely important” and are crucial to 52 percent of users of social media.
Which of these statistics on social media are most interesting to you?
Being aware of the latest trending social media marketing techniques is essential to fine-tune your strategy and set better objectives.
Are there new opportunities on platforms? Do you need to change from organic content to ads (or the reverse)? Are you required to revise your content that you’re already producing?
We hope that our statistics on social media will aid you in finding the answer! The process of sorting them through is definitely worth your timeand you should save them in case you don’t have them .
After reviewing these numbers Take the time to read our most up-to-date guide on how to create an efficient marketing plan on social media. If you’re just beginning your journey or want to enhance your existing strategy We can help!
LinkedIn has done an excellent job in carving out its niche as the most sought-after professional social network. LinkedIn is a goldmine for B2B businesses and the rapid expansion of their platform for advertising is proof of this.
In the aftermath of the pandemic and numerous career shifts over the past 2 years LinkedIn isn’t likely to slow down any time for a while. It’s time for you to revamp your LinkedIn marketing, especially for B2B companies.
Linkedin advertising revenue recently exceeded one billion in 2021. It has increased by 37%. In addition, the organic sessions’ engagement increased by 22%..
Based on projections that show more than 50 percent of marketers hopped on the trend of LinkedIn from 2021.
16.2 per cent of LinkedIn users sign up to LinkedIn each for a day (versus 48.5 per cent who log on to it on a monthly basis).
LinkedIn is among the most lucrative and educated social media users The majority of users are college educated and the majority of users earning more than $75,000 per year.
As per LinkedIn itself, Elevated sharing on the site yield 53% more engagement, and double the CTR for content shared by employees.
Twitter statistics
Twitter has established its position as the central point for the latest political and memes and is a fantastic platform to share ideas with brands. It’s a mix of.
Although new features like Fleets did not work The growth of Twitter Spaces signals a window of chance for the platform to truly gain its wings.
The earnings of Twitter increased to $1.284 billion in Q3 2021.
Twitter boasts 436 million active users from all over the world.
52 % of Twitter users use the platform on a daily basis (versus 84% who utilize it on a weekly basis).
Twitter’s US advertising revenue was $647 million for the third quarter of 2021 which is an increase fifty percent over the previous year (and an increase of 98% over the prior quarter).
“#DigitalMarketing” (47 percent) is by far the most used marketing hashtag in the #ContentMarketing tweets. It is being used by
“#SEO” (40 percent) as well as “#marketing” (37 percent). ).
Pinterest statistics
The Pinterest platform is rarely recognized as a social media platform when it comes to social media platforms. The large and diverse user base have been among the largest and most loyal and active of any social media platform. Additionally, the efficiency that is Pinterest advertising is documented and is the best place to find new products.
Pinterest boasts over 400 million monthly active users (and greater than 240 billion pins that are saved).
Shoppers who shop on Pinterest have 85% more shopping carts than shoppers who are using other shopping platforms (and spend twice as much per month).
According to the platform itself According to its platform, 7 out of 10 Pinners affirm their experience on Pinterest is the first place they use to search for products or services that they are confident in.
Pinterest Users are forty percent more likely that they enjoy shopping (compared those who don’t make the most of Pinterest).
The odds are seven-fold higher to say that the platform is more influential over any social network in the purchasing process.
TikTok statistics
TikTok has totally transformed itself to go from “What do you think this is?” to an essential social media platform for businesses. Its huge fan base fast development, its rapid growth, as well as its huge use of it are great news for those who are early users.
Consumers of a younger age and influencers with smaller reach are the most frequent users on the platform at present however this could be changing over the coming months. If you’re already a TikTok user, be sure to be aware of your TikTok statistics and figure out how to send your message to the world as fast as possible.
A majority of TikTok users believe that content that is specifically designed made for TikTok will be the most effective way to connect with customers. This shows the importance of original content on TikTok and not just recycled content.
39 percent, 39% of Gen Z consumers say that their purchases directly affect the content they look at on TikTok.
TikTok has seen the largest rise in new platform investments being planned for companies by 2022 (84 percent) against YouTube (66 percent) as well as Instagram (64 per cent).
In an aspect, according to the above information, TikTok is now more well-liked by Gen Z consumers than Instagram.
Influencers with less than 5k followers enjoy the highest participation on TikTok (17.9 per cent) in comparison to macro-influencers with 1 million or more followers (13.48 per cent).
Social media advertising stats
Social ads could be considered to be an issue by the public on the whole.
They’re nevertheless extremely effective and you cannot get around their use. The success of social media advertising isn’t as straightforward to “spray and hope” in the case of your ads. Costs for campaigns that are higher and people not paying attention to advertisements is an important problem for businesses, but positive results continue to flow into.
In Q1 2021, marketers made 60% more investments in Facebook as well as Instagram ads than Q1 2020.
The popularity of social media has recently exceeded the paid-search marketing channel which has grown by 25% year-over-year and reaching $137 billion (just just barely beating the $135 billion paid search).
Retargeting advertisements are one of the most requested by marketers , with 77 percent of B2B and B2C marketers, stating that they use Retargeting as element of Facebook and Instagram advertising strategies.
Social media consumption data
The notion of buying something that you see on social media sites is not new. From the advice on products to initial impressions about brands to the impact of social media on consumer has been documented.
However, the recent growth of direct sales through social media is a notable. Customers also demand authenticity and authenticity in their advertisements. They also want ads that aren’t ad-like as per recent statistics of social networks (see the following).
Six times more likely to complete a purchase on a page that contains images of Social media (hint not to ignore UGC).
Users of social media are significantly dependent on other people for their “preferred” type of influencer and are more likely to buy from them in the case of the product being recommended (37 percentage) against famous people (7 7).
Data privacy and privacy Data safeguards and security are “extremely important” and are important to 52 percent of users of social media.
Which of these statistics regarding social media are the most interesting to you?
Be aware of the most current trending social media marketing techniques is vital for fine-tuning your plan and establish higher-quality goals.
Are there new opportunities on platforms? Do you have to move from organic content into advertisements (or in reverse)? Do you have to double your content that you’re already producing?
We hope that our social media stats be able to help you find the answer! The process of sorting them through is certainly worth it -You should bookmark these in the event that you do not have them yet.
Once you’ve read these statistics Check out our most recent tutorial on how to make an effective plan to market your business on social media. If you’re just beginning your journey or looking to improve the strategy you have in place, we can assist!
