Do you sometimes struggle to develop creative and new ideas or new methods of imparting stuff about your business? Are you ready to experiment with different types of content that your customer would want to engage with? Then do not worry. We are here to help you.

Reports say that only 27% of marketers out of 69% who are creating more content than last year have any kind of strategy. Content is booming, and respondents say they are converting into visitors. In comparison, others manage to bring higher quality content. Here is what you can do in SEO Sydney and specifically about what you can do to boost your blog traffic and engagement.

What is Content Marketing?

In simple words, content writing is a marketing strategy focused on creating, distracting, and publishing content for the target audience online. This strategy promotes brand awareness. Is an advertising strategy that is based on the creation and distribution of valuable, relevant, and consistent content. The content shared includes videos, blogs and social media posts. It helps your business to get a more and clearly defined audience, which makes a profitable customer action.

Types of Content that Work Best –

Your content should be driven by what you would want to achieve. Here are critical types of content –

 1. Entertaining Content

Most content marketing focuses on helpfulness and educational content, and indeed it is an excellent track to take, but it misses the opportunity of connecting to the readers. Entertaining content is generally funny. Also, it is shared frequently and can quickly transform a company into people like me. This aspect of entertaining content is essential to build trust and separates random visitors from genuine fans. Entertaining content is appealing to the audience and thus gets the job done. Entertaining content includes social media and viral things. Viral videos are the most popular type of content. People lookout for the next viral video they can share with their friends. Videos are great for many reasons.

People want to be distracted from their harsh realities and keep looking for content that can make them laugh, and entertaining content makes the audience feel good and positive; thus, those positive emotions are associated with your brand or company. This increases their trust in your company which leads to higher engagement.

2. Inspiring Content

Inspiring content like success stories and case studies spreads very fast as a lot of people are able to resonate with it. Inspiration is said to be contagious; Thus, they generally cannot resist passing it to others. Content that inspires does not necessarily need to be like a quote on a picture.

The most effective inspiration comes from customer testimonies, inspiring stories of failures and challenges of successful people, and case studies. The key to telling inspiring content like a success story would be to make the content believable, and if the story resonates with them, they will connect with the message and therefore connect with your brand also.

3. Convertible Content

Content created to convert or lead magnet is a type of content that is mainly meant to nudge a reader towards some action like they may take up singing a newsletter or take a free e-course or even buy some product, the most crucial part of writing convertible content is to ensure that it is written well, simply mentioning a product or making consumer sign up a mailing list is not enough, your post should be persuasive and well written to be considered actual conversion content.

 4. Educational Content

Educational and inspiring content is recommended for increasing website engagement and boosting traffic. Entertaining content allows the user to see a face organizing and form a relationship with the brand, and educational content is appealing to rational and creative consumers’ minds. It shows readers and potential users that your website is worth sticking to. It provides the most benefits to the consumer; thus, the chances of saving or sharing this kind of content are high. It includes videos, infographics, facts, and recipes written in simple language or in the form of a video or image. Also, share ability is the key with content that is meant to educate.

5. Authority Content

It is a specific type of content. It attracts high-quality links to your website, and most importantly, it attracts authoritative links such as popular media, Wikipedia, and government sites. It focuses mainly on building your brand’s credentials in the content writing industry. Well researched authority content drives traffic to your website. Google also looks explicitly for this kind of content, making it the best way to improve SERPs.

 Your content is authority content if-

  •   It is linked to scientific studies or other credible resources.
  •   It provides specialized knowledge which is difficult to find elsewhere.
  •   It dwells in great detail on a topic and connects subtopics throughout.

6. Original Research Papers

A lot requires research papers, people. Students need them for their projects. People need them to study. And what is better than authority content backed research papers, then. In today’s time, content is remodeled after other contents. It will be great to have original research sometimes.

If done correctly, original research is a powerhouse to drive engagement, lead, and backlinks. Original research papers have unique content which cannot be found anywhere else because it is synthesized and extracted.

 Various forms of original research –

  • Investigative journalism
  • White papers
  • Experiments
  • Interviews
  • Case studies

Conclusion

So here are some examples of resources that have worked well in the past. We have a clear understanding of what you can experiment with and put on your website. If you feel overwhelmed, understand that content marketing is a big topic, and experiencing what content will boost your traffic and engagement requires a lot of research and experimentation. Do let us know what methods you choose for your blog and what results you had in that.