Are you looking for digital solutions to make your business an overnight success?
That’s a wise thought.
If you were a conventional businessperson; a well-thought strategy, best resources, and a handsome investment would have been more than enough to turn your business into a success. But, nowadays, if you don’t use digital solutions in your business plans, you’re not bringing your A-game.
Statista states that there are almost 4.66 billion email users in the world. This shows that if you want to reach out to a large audience, you must use digital solutions. But before we start talking about digital solutions and their benefits, let’s throw some light on what exactly they are.
What are Digital Solutions?
Digital solutions are online tools that you can use to connect your brand with your audience. They are cost-efficient, convenient, and highly effective ways to promote your brand.
Following are some digital solutions that can be beneficial for your business.
8 Types of Digital Solutions to Make Your Business Successful
Digital solution or marketing is an umbrella term that consists of a number of online marketing tools or platforms. Each platform has its own protocol and benefits.
We have mentioned some of these tools to tell you how they can benefit your business.
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Social Media Marketing (SMM)
As self-explanatory as the term is, it refers to the use of social media platforms to market your company or brand. These platforms include Facebook, Twitter, Instagram, Snapchat, LinkedIn, Youtube, etc.
A research was conducted by Statista states that using social media for the purpose of marketing improves sales by 60% and grows business partnerships by 50%.
Social media is an amazing tool to interact with new and existing audiences by sharing content. This content can include ads, videos, posts, or live sessions, depending entirely on your campaign ideas.
How is it Useful?
- Engages a broad audience at once.
- Connects directly with your audience.
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Generates leads through social media.
Best Tools
According to research conducted by Biteable, Buffer is an excellent tool for scheduling posts for Instagram, Pinterest, and LinkedIn. Whereas MeetEdgar is a great tool for content creation, technological support, and design.
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Email Marketing
Email marketing is a form of digital marketing where emails are sent to subscribers to promote your business.
You can get subscribers’ email addresses through lead magnets or sign-up forms where they permit your brand to send them emails. With recent advancements, email marketing has changed a lot. Now you can easily segment your email list and personalize your messages by using the right tools. These practices increase the probability of engagement.
Not just this, designing emails has also become extremely convenient, you can use ready-made email templates and customize them according to your email campaign.
Email marketing is like having a one on one conversation with your subscribers. They will love hearing from your brand and engage with you through emails.
How is it Useful?
- Has the highest return on investment among digital marketing tools.
- Can reach a large audience.
- Delivers to a targeted audience.
- Can be easily measured and shared.
Best Tools
As we mentioned earlier, email marketing has become extremely convenient after the introduction of tools for different purposes. For instance, Mailchimp is the best tool for automation, Sender is the best tool to check email delivery status, and Unlayer has the best collection of pre-designed responsive email templates.
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Pay-Per-Click (PPC)
PPC is another digital solution where brands create ads and get paid when a user clicks on them. In simple terms, it’s a way to buy clicks or visits to your brand rather than having an organic reach.
It’s totally understandable if you’re confused between SEM and PPC. We’ll help you understand their difference.
If paid ads are shown on search results, PPC and SEM are the same, but unlike SEM, PPC ads are shown on other channels than search results as well.
How is it Useful?
- Increases conversion rates
- It’s optimizable
Best Tools
If you want to run your PPC campaign effectively you need to use the right tools. Our extensive research helped us reach a conclusion that Semrush and PPC Entourage are the most recommended tools to run a Pay-Per-Click campaign.
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Search Engine Optimisation (SEO)
SEO is the procedure to get organic traffic to your website through search engines like Google or Bing.
This means if you search for a query, the search engines will show the most accurate and relatable content to the user so that s/he gets the best possible result. Research states that 70% of marketers say that SEO is more effective than Pay-Per-Click.
These search engines use bots that crawl on various websites and analyze them. Each website is ranked on the search engine according to a number of factors or signals, for instance, keywords, backlinks, and intent of the content.
If you want to rank your website on search engines, you need to follow a set of best practices like writing quality content, optimizing it according to certain keywords, adding backlinks to your content piece, etc.
How is it Useful?
- It drives quality traffic to your website.
- It gives information to the audience about your brand and helps build a public reputation.
- It’s highly economical (you don’t have to pay for SEO)
- It gets more clicks than paid ads.
Best Tools
Want to be the best in terms of ranking? Then, you must use the best SEO tools.
The best tools for practicing SEO are Ahrefs, KWFinder, and Google Search Console. These help you to understand if your website needs any improvement to rank better. Additionally, they check the metrics of different websites that help you to do competitor analyses and perform better.
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Search Engine Marketing (SEM)
SEM is the use of paid ads or strategies to appear on search engines.
Brands and businesses pay for these ads to appear on search engine results. Just like SEO, these ads appear as a result when a user searches for a specific query or keyword.
SEO and SEM are different because SEO has organic search results while SEM pays for its placement.
How is it Useful?
- It’s easy to segment.
- It can be easily measured.
- It has a very quick response.
Best Tools
The best SEM tool is Supermetrics. It quickly analyzes data, updates client reports, and executes strategy.
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Marketing Automation
Marketing automation refers to the practice or use of automation software for marketing activities. It can be used to nurture leads and to personalize or automate content messages.
You can automate the tasks that seem too repetitive – this will save your time and effort. For example, scheduling posts for social media, sending emails to your targeted audience, or showing a paid ad in response to a certain keyword. So, this tool obviously can’t be used alone.
How is it Useful?
- Saves a lot of time.
- Responds to the user after being triggered by their action.
- Assists in understanding the needs and behaviors of your leads.
Best Tools
After analyzing the prices and features, we have concluded that Marketo and Customer.io are the best tools available for marketing automation.
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Exclusive Websites
Your website is proof of your online existence. This is where consumers come to shop, sign up, contact, and negotiate with your brand.
Not to sound overdramatic, but your website is your business’s most important asset. It helps you demonstrate how your brand is better than the rest.
How is it Useful?
- Grows business.
- Gives a competitive advantage.
- Generates leads.
Best Tools
Wix and GoDaddy are the best tools to create, design, and manage websites.
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Content Marketing
Content marketing refers to the use of content to engage, attract, and sustain customers. This can be in the form of blogs, newsletters, videos, social media posts, or emails, depending on your business strategy.
By distributing content, you can nurture bonds with your customers and ensure the credibility of your business. Constantly distributing content creates an affiliation of customers with your brand. If they share and repost the content, it generates leads as well.
How is it Useful?
- Increases sales.
- Builds customer loyalty and attracts new customers.
- Ensures cost-efficiency.
Best Tools
Grammarly is the best tool for proofreading written content, Canva is the best for design and Audacity is the best broadcasting tool.
Final Takeaway
These are some of the best digital solutions that have changed the marketing game over time.
You’re all set to start digital campaigns and witness how they have a positive influence on your business.
Good luck!
