The Account-Based Sales Development approach is gaining a lot of popularity these days as more and more B2B companies move away from mass marketing techniques.
Account Based Sales (ABS) refers to a marketing strategy that uses customer data to determine how much each individual should pay for your product. This business model is becoming increasingly popular among startup businesses and even some well-known brands because they are able to offer their customers a unique experience while giving them access to deals that they might not have been able to get otherwise.
How Does Account-Based Marketing Work?
When a company sets its prices at different levels depending on what customers look like, this can be referred to as account-based pricing. Instead of charging everyone the same price, a brand offers discounts to people who meet certain criteria. These criteria are determined by analyzing consumer information including age, gender, location, purchase frequency, and so on. A simple example of this would be a store that has two sections; a premium section that sells designer clothing and shoes, and a discount section that only sells clothes from the latest fashion trends and styles.
Account Based Sales Development is a new way of selling. It’s a whole new mindset. It will take time and a lot of effort. However, the rewards are many! Shifting from your existing practices to the new Account Based Sales Development is not easy but if you take one step at a time it’ll be worth your while.
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