Advertising agencies are filled with wonderful creative staff, but the ad agencies have to work extra hard at advertising these days. A decade or two ago, advertising was predominantly on television or radio, or in newspapers or magazines. Now we have the internet and this means the way we advertise is completely different. Actually, let us rephrase that. The way people look for products, services or supplies, is totally different. People are looking for books online, for theatre tickets online, for groceries online, for schools online, for travel holidays online and even for dating online. Anyone selling a service, and these are just a few that we mention, has to advertise online, if they want their customer base to find them. And so advertising agencies have had to pivot to digital advertising or digital marketing.
Ad agencies and digital marketing
When a client approaches advertising agencies Irvine, the ad agency needs to learn as much as possible about the client. They need to know what the client wants to market or advertise, and they have to learn who their target market is. The ad agency will do a whole lot of research and analysis on the client and on their product, ensuing that whichever way they choose to advertise, is the best way to advertise. Obviously budget comes into this too. Some clients have unlimited budgets, others have a much smaller amount to spend on advertising. The ad agency takes everything into account and then puts together a marketing or advertising campaign for the client, highlighting how they would advertise, who they intend reaching, how they envisage success, and what the costs would be to the client. Of course any costs must be negated by successful advertising, so that the advertising pretty much pays for itself.
Advertising campaigns
Advertising campaigns need to be holistic. It is unusual for an advertising campaign to focus on one kind of platform only. If an advert is on television, it is likely going to be on radio and in the newspapers too. If an advert is digital, using a search engine like Google or similar, it is likely to be on social media platforms like Facebook and Instagram too. An advertising campaign needs to target the right audience and the ad agency needs to research how that particular audience would be looking for products, supplies or services. If it is the internet, the advertising will be digital and the website has to be good. If it is through radio, the ads will be radio and still, the website has to be good. There are a lot of things to think about when it comes to advertising, and this is what an ad agency does. They think outside the box and they think of all the different components of the ad.
Advertising agencies employ the smartest, wittiest and most creative minds. These people know how advertising works, and they know all the tricks of the trade. They will give a client the options, and ad agencies Irvine always give figures to back up their ideas.
