Customer service, the core of every successful business, has to do with assisting a customer who has questions, complaints, or concerns about your product or service before or after purchasing the product or service.
There are two major ways of Hiring customer service representatives for your business or company. You can hire your customer service representatives by placing an ad online or offline and proceed with screening the applicants, or you can hire a call center service or in other words, hire the services of a customer service company.
Hiring the customer service representatives yourself is a great way of fixing your customer service problem. However, if you don’t know what to look out for in an applicant, you might end up hiring a bad representative, which could result in losing sales and money in the long run.
On the other hand, you have customer service companies. If you don’t want to go through the stress of screening and even training your applicants, then hiring a customer service company is the way to go.
What are the benefits of hiring a customer service company? Should I even hire one? Do you have similar or such questions troubling you? Then, you should continue reading because, in this guide, you’ll find the benefits you’ll enjoy when you hire a customer service company.
Benefits of hiring a customer service company
They inspires brand loyalty
According to a Microsoft study, 90% of consumers rate customer service as a high priority or determining factor in remaining loyal to a brand. Even though pricing, product offering, and social media presence affect how people (your customers) feel about your brand, but when it comes to loyalty, customer service (positive, human interaction) has a major role to play.
When a customer is happy is the product bought or service rendered and feels like they are being heard when they make complaints or enquiries, they’ll be more likely to return and make another purchase.
A customer service company can help you retain your customers because they only hire experienced professionals who know how to properly and effectively communicate with customers.
Help boost your revenue
A good customer service company offers good or quality customer services, and good customer service can boost your profit margins and revenue, which shouldn’t surprise you since retained (or returning) customers tend to spend more.
Statistically, 67% of consumers are willing to pay more for products and services from brands or companies offering excellent customer service.
Help improve public image
Customer service companies know that you pay them to keep your customers happy, and that’s why you can be sure that they won’t play when it comes to dealing with or handling issues your customers may face.
What does that have to do with the public image? Well, when a brand cares for its customers and attends to the problems they are facing, the customers trust the brand more. Even when a company slips or makes mistakes, 78% of customers will forgive the company for the mistake if they have received excellent service in the past—which further stresses the value of having great customer service in any business.
