As a general rule, we understand by “push notification” those messages that we receive on our mobiles related to any of the apps that we have downloaded . WhatsApp messages, for example, act as push notifications, since they jump -instantly- on the screen of our device, but so are notifications of an offer from your favourite eCommerce app or the notice of the publication of a new video on YouTube that may interest you. All of these have a common denominator, and that is that they require having the app installed and activating notifications to receive the notices in question.
However, there are also other types of push notifications that do not require any type of installation because they are sent through web browsers: web push notifications . These could be, for example, those that some communication media send you with last-minute information or those that we receive from web portals or eCommerce when we are carrying out a purchase process or there is an offer or discount that we can use.
One of the advantages they present is that they increase the user retention rate and improve the level of engagement of the brands behind each notification.
Top +35: tools for sending push notifications
Below we have listed the most powerful push notification tools on the market, arranged in alphabetical order. All of them offer web notification service, and some complement it with in-app notifications. We have highlighted the ones we recommend the most , although they all have their strengths. It all depends on what your business needs.
Remember that this is a live list, so if at any time you consider that there is a tool that should be among our lines and it is not, leave it in the comments and we will take it into account.
The Best Tools for Sending Push Notifications…
360nrs
This tool of Spanish origin allows you to reach your customers through 5 communication channels:
- Mass SMS .
- Mailing.
- App Push Notifications – Notifications to keep your app users informed of what’s new.
- Web push notifications: instant notifications to users of your website, even if they are not browsing within it.
- Voice messages.
With this simple tool you will be able to fragment shipments, program them, customise the text and the sender, set an expiration date for the message and send it to 180 countries.
Aimtell
It is a complete tool and easy to install . Simply paste the JavaScript tracking code or install their Shopify app to start sending notifications in minutes. Offers automated, dynamic and scheduled notifications, A/B testing , conversion tracking, 3rd party integration powered by Zapier (you can connect with Facebook, Twitter, Pinterest or your blog), full emoji support within any push notification, notifications for are automatically sent after a user leaves any funnel, such as forms or carts, and many other features.
It has 4 payment plans that range from €42.09/month to €170.94/month.
AlertMedia
Founded in 2013 in Austin, Texas, AlertMedia is communication software designed primarily for use by organisations that demand highly secure and reliable communication with their employees or associated public, delivering real-time encrypted notifications.
It offers flexible budgets for every need. All include message delivery on any channel (text, voice, mobile app, email, social media , desktop, custom).
Beamer
This tool allows the sending of web push notifications created automatically from new site publications, and without the need for users to be browsing the site at that time.
One of its main features is to segment users by product, geography, user role, profile, language, behaviour and more when sending them notifications, which improves engagement and increases participation. In addition, it allows you to include the brand logo . To start using the tool, simply install a WordPress script or plugin.
It has a free plan and 3 paid plans that vary between €42.09/month and €213.89/month. They all have a 14-day free trial.
Blueshift
Blueshift uses artificial intelligence to send each customer the content they are looking for by creating personalised recommendations. It allows interaction throughout the life cycle through dynamic and automated emails. It also allows push communications through the mobile application, automating notifications by identifying the location of each user within the customer journey , creating customizable templates with the editor, inserting personalised content and product recommendations that adapt to customer behaviour inside and outside the application, make predictions of behaviour and many other functionalities.
A sample of how the tool works can be requested, but prices are not available on the web.
Bouncezap
Bouncezap allows you to display custom messages using dynamic text replacement. It has customizable templates and forms, mobile-optimised pop-ups, trigger messages and forms based on users’ intent when they leave the web or when they re-enter, trigger campaigns based on user browsing time, automatically detect to previous subscribers to avoid annoying them with CTAs , carry out A/B tests, schedule campaigns by date and time to plan marketing activities, among several other options.
You can try it for free for 14 days and then access a monthly plan from €7.73 with all the features included.
CleverTap
CleverTap combines real- time customer feedback, an advanced targeting engine, and powerful engagement tools into one smart marketing platform to retain users and improve conversion rates. Through sending push notifications, it tries to attract new users and reactivate old ones with interactive and personalised messages through 12 channels, including push notifications and in-app messages.
It provides a secure login and integration experience with two-factor authentication on any device and ensures full control of user access by preselecting approved access IPs.
You can try the tool for free for 14 days and then it offers solutions from €171.80/month.
EngageBay
It is a marketing automation software that streamlines processes across all departments (marketing, sales, and support) to improve ROI . It has its own free CRM , a visual designer with a drag & drop system , drip email campaigns, mass mailings of notifications, customer qualifier and automatic segmentation, email personalization, monitoring of the online actions of potential customers, configuration of rules to display the right message at the right time, pop-up customization, and much more.
It has a free plan and then offers all-in-one or specific solutions for marketing and CRM (from €8/month).
Firebase
Google’s Firebase tool allows you to send push notifications to websites and apps for free , providing a reliable and low-battery connection between servers and devices. In addition, it is capable of easily sending messages through predefined segments or creating its own based on demographic and/or behavioural data, so that users can receive content on specific topics. Going into more detail, it is also possible to send messages at the individual device level.
His clients include companies such as Trivago, The New York Times and The Economist.
Frisbit
Of Catalan origin and founded in 2016 we found Frizbit, a marketing tool that helps digital marketers increase traffic to their websites through the fusion of web push notifications (or for browsers) and automation technology. marketing on the same platform, which is extremely easy to use and has a friendly interface. Its customization allows the inclusion of a title, body text and image in the notifications.
As they themselves declare on their website, the main clients that enjoy Frizbit’s service are e-commerce companies and the media.
It offers a 14-day free trial and 2 payment plans that vary between €44/month and €89/month. You can also hire the business plan, with a budget to be agreed.
Gravitec
This tool has an automation system to send notifications to users every time there are new posts on your blog, RSS feeds and social media accounts. You can send up to 10 news items in a single notification , do a “ smart digest ” to send news that subscribers haven’t seen yet, and build a series of articles for new subscribers to increase engagement. It also allows you to carry out targeted campaigns based on intelligent segmentation of the public, customise subscription requests, obtain campaign reports with easy-to-read graphics, use REST API and JavaScript API to connect the platform with your CRM, among several other possibilities.
It has a free plan and a paid plan that starts at €35/month.
indigitall
Indigitall is another of the multichannel marketing software that offers interactive and segmented push notifications through the web and app. It has a friendly interface and uses AI to automate the sending of notifications based on the user’s interests and browsing habits. It allows enriching communications with images, documents, voice notes, videos, etc.; use retargeting to win back leads; send exclusive offers and promotions to improve loyalty; it integrates with the main CRM platforms such as Salesforce or Dynamics; and is available on the latest versions of Android, iOS and Huawei.
Of Spanish origin and based in Madrid, some of its main clients are EVO Banco, Starbucks Coffee, Yoigo, Bankinter, ABC and Hola.
Isooto
Izooto offers push notification services through the web, applications, Messenger and WordPress websites . Segment, personalise and retarget content based on user behaviour, auto-send every time content is published, schedule notifications and create drip notification campaigns, analyse content, send messages based on user time zone, add icons, emojis and banners , and integrate with any platform .
Their subscription plans start at €73.33/month . You can schedule a demo.
Leanplum
This tool leverages user behaviour and personalization to identify the optimal moments to drive engagement and conversion both inside and outside the app: optimise rewards and promotions, run A/B tests , orchestrate cross -channel and in-app experiences to engage in the moments that matter without overwhelming your audience, automate recurring multi-step campaigns, and more.
Localytics
Localytics allows you to create personalised mobile application campaigns : segment audiences using layers of profile, behaviour and historical information, activate interactive campaigns based on customer behaviour (text, images, videos, animated GIFs, gamified offers and much more), has test A /B , offers custom analytics reports , pairs with your Salesforce marketing campaigns to deliver effective cross-channel engagement, and has specific solutions for different business areas.
You can request a free demo.
Maxtraffic
This tool allows you to import information from your database, CRM, or recommendation engine to create custom segments and deliver hyper-personalised push notifications based on tags and audience targeting. It is easy to install and implement , it has delivery scheduling and metric analysis.
It offers a free plan for up to 2,000 subscribers and a paid plan for €49/month.
Moengage
Moengage allows you to analyse customer behaviour (engagement levels, likelihood of churn, etc.) and delight them with personalised communication at every touchpoint throughout their lifecycle (personalised recommendations and offers based on their preferences, behaviour, demographics, interests, transactions, and more).
Send web push notifications based on events, reminders, lead detection based on customer journey or custom features, and automate workflows. In addition, it tracks and analyzes the results.
It has 3 subscription plans whose price varies based on usage. They all include several much broader functionalities than push notifications.
Notification
Notificare is a cross- platform push notification sending tool that promises conversion rates up to 5 times higher than usual through segmented campaigns and sending rich multimedia elements such as images, web pages, videos, maps or digital coupons.
In addition, monitor the performance of each message to discover which content works best and which notifications receive the most attention and reactions, create personalised transactional messages (birthday wishes, order confirmations or abandoned cart reminders), implement multilingual campaigns, reuse content and the adapts , among several other functions.
The prices of their plans are based on the number of active users and vary between €19 and €759 per month.
OneSignal
The American OneSignal platform , founded in 2014, is a tool that offers mobile and web push notifications, in-app messaging, SMS and email. Among some of its advantages, it offers features such as A/B testing, advanced analytics, personalization, segmentation, and more. It allows you to reach audiences in a more targeted way, since only the most relevant and personalised messages are sent based on behaviour, demographic information and other user data.
It integrates with WordPress, Shopify, Magento or Google Analytics, among other various applications. It has a free plan for small businesses and payment plans that start at €7.75/month
Poof Pulse
Proof Pulse is an online conversion optimization solution designed to increase website conversions using social proof techniques . Just by quickly installing a marketing pixel on your site, the widget code is copied to your pages without any specialised knowledge.
Once installed, its features display notifications when users shop, sign up for memberships or mailing lists, sign up, and much more. Showing the actions of other customers , this social proof provides security and influences visitors to become customers as well . The live visitor counter shows the current number of people browsing the site or on specific pages.
It also offers marketing intelligence tools such as customer journey analysis through data that is sent along with the URL and time stamp. In addition, Proof automatically and intelligently collects any visitor information available on the web and social media every time a customer enters a valid email address on the site.
You can try it for free for 14 days and then it offers subscription plans from €68.01/month.
PubNub
PubNub is a developer API platform that powers the real-time infrastructure of applications to create engaging virtual spaces where online communities can truly connect. PubNub ‘s Mobile Push Gateway provides a method to quickly, automatically, and reliably send push notifications regardless of whether the app is in the foreground or background on iOS and Android devices. PubNub’s mobile push notifications feature bridges native PubNub publishing with third-party push notification services , including Firebase Cloud Messaging (FCM) and Apple Push Notification Service (APN).
It offers a free plan and payment plans from €42.19/month.
PushAd
Another of the tools on our list is PushAd, a sales assistance and optimization system of Polish origin powered by artificial intelligence that allows, among other things, the sending of push notifications for the recovery of abandoned carts on sites or eCommerces.
It has features that include notification assistant, campaign analytics panel and comparative analysis of the results of all projects, abandoned cart tracking, A/B testing , message delivery tracking, delivery scheduling , changing graphics for notifications particulars, editing the title and content of the message, destination address with the option to hide the tracking code, implementation of UTM codes , among many other solutions.
You can try it for free and then access one of its 4 subscription plans with a price to be agreed.
PushAssist
PushAssist is a comprehensive push notification tool that in addition to sending push notifications to your subscribers, you can track their clicks wherever they are (as long as they’re online), even on their mobile phones.
It has a push API and you can use the platform on your site, store or any custom web application. You just need to create an account and install PushAssist JavaScript on your site . It offers a free plan and 3 paid plans, ranging from €7.75 to €257.42/month.
PushEngage
PushEngage is a browser push notification platform that helps site admins engage users by targeting and automatically sending push messages across the web. Among its functionalities, it allows you to segment with precision, perform A/B tests , respond automatically with predefined messages, among other options. It integrates with marketing platforms and tools like WordPress, Shopify, Magento, and Woocommerce.
It offers a free account for up to 500 subscribers and 30 campaigns per month. To expand the functionalities, the subscription plans start at €7.75/month. Some of the clients that already trust this American tool are Domino’s, Harvard University and Glamour magazine .
Pushnami
This tool allows push notifications via desktop and mobile browsers, and is compatible with all major browsers and Android phones without the need for the visitor to download an app. Users sign up with a single click (no email address required) and your message is sent right to your subscribers’ home screen, even if they’re not active at the time.
It features Shopify eCommerce-specific solutions and features Smart Subscribe, a fully customizable behaviour-based ad that helps you maximise conversions by matching the look and feel of your subscription to your business brand and creating unique opt-outs based on your brand. device type, browser and more.
PushPushGo
Founded in Poland 4 years ago, we found PushPushGo, a tool for sending push notifications that allows you to generate, manage, automate and measure campaigns through the web, generating actions from different scenarios, such as abandoned carts, cross-selling, audience segmentation, returns, etc.
The tool allows you to tag your subscribers, collect additional information about their activities and send personalised automation campaigns to a specific subscriber, as soon as they meet certain conditions that you configure yourself. It also has a dashboard where you can monitor and analyse user behaviour and campaign performance.
It has a single plan of €102.45/month , although it offers a free 30-day trial.
Pushwoosh
Pushwoosh offers a cross- platform push notification system that enables marketers, mobile developers, and app owners to reach and engage their audience easily, quickly, automatically, and in a personalised way. It also allows you to collect information, analyse it and create performance reports to improve strategies.
It allows you to migrate your user base and supports the 22 most popular platforms, including iOS, Android, Huawei, Mac OS and Windows.
Routee
Founded in 2015, the American tool Routee defines itself as a cloud communications software that distributes advanced solutions for industries around the world. Through its set of participation tools and its alternative communication routes, it allows reaching audiences much more effectively.
It offers several communication services, including web and mobile push notifications and In-app Messaging . Some of its advantages include segmentation, personalization, preview of the message before it is sent, integration with other platforms, the possibility of sending automatic notifications to users the moment they enter or leave a specific location (even if they do not have your app open), set up quiet hours to avoid disturbing users at inappropriate times (very useful when sending notifications to multiple countries at different times), and 24×7 support.
The prices will depend on the services that you want to use (it does not have fixed plans).
SendPulse
A new tool on our list is SendPulse , which allows – in addition to sending emails, SMS, chatbots, etc. – web push notifications, which work on all browsers, tablets and smartphones.
Among its features, we highlight the easy configuration , the possibility of sending notifications without an Internet connection, the personalization and segmentation of messages, the performance of A/B tests and the monetization of the website (allows advertisers to send web advertising to your subscribers and you earn money for each click).
It offers a basic free plan and a payment plan that starts at €12.25/month.
SmartEngage
This tool allows you to send unlimited web push notifications and generate multi- channel reports with a breakdown of opens, clicks and conversions for each channel. Integrates with multiple platforms, such as WordPress, Magento, Shopify, and Paypal , among many others; offers an API so you can develop any direct integration; and the full- featured Zapier integration lets you connect with over 1,000 apps . You can try it for free.
Truepush
Truepush is a multi-channel push notification platform for desktop browsers and mobile devices . Among the advantages it presents, it allows personalised and segmented notifications, visualises the metrics of each push campaign in real time through a personalised dashboard and the possibility of monetizing your shipments.
It offers a free plan for up to 30 thousand subscribers and plans from €25/month.
User.com
User.com is a single workspace that provides powerful, easy-to-use tools for marketing, sales, management, and support teams. Among its multiple functionalities, it offers the sending of push notifications through different channels in an automatic and personalized way . It offers specific solutions for B2B and B2C businesses, eCommerce, sales and marketing.
Vero
Vero is a marketing automation software designed for software companies. It offers two types of services: newsletter delivery and automated workflows to send multi- channel push notifications . It integrates with any platform you already use to take customer data and make personalized shipments based on the variables that you define. It has a drag & drop format editor to create original design templates and generates easy-to-read performance reports .
With automated workflows, the tool allows you to create any event-driven messaging scenario: welcome emails, inactivity notifications, alerts, automatic follow-ups based on message engagement, multi-channel notifications. From SaaS to eCommerce, Vero enables marketers to build automations that deliver results.
Vero collects and processes all data securely, in accordance with legislation, including the EU GDPR. You can export or request to delete the information at any time. It offers plans from €42.19/month with 24/7 global support.
Vizury
Vizury ‘s omnichannel engagement platform helps brands drive customer-centric engagement to keep customers coming back to their websites, mobile apps, or physical stores. In 2018, the company was acquired by Affle , a consumer intelligence platform that offers consumer engagement, acquisitions, and transactions through mobile advertising.
Integrates with eCommerce, Retail POS, ERP, CDP, BI tool or CRM platforms.
Wisernotify
WiserNotify is a tool that offers customizable widgets and push notifications to build trust and increase sales. Offers 60+ customizable templates, A/B testing, delivery scheduling, ability to determine who sees notifications using display page rules, cookie-based audience targeting , UTM and referring site options, delivery of forms and automatic data collection, among other functionalities.
It integrates with over 200 apps and offers a free lifetime plan. The payment plans start at €10.33/month and have a 14-day guarantee (if you are not convinced, they will refund your money).
WonderPush
WonderPush provides an easy and affordable way to send push notifications to apps and websites without any programming skills. It is GDPR compliant, respects user privacy, and provides full-featured APIs that cater to the most demanding developers.
It offers a 14-day free trial and plans starting at €1/month (up to 1,000 subscribers with unlimited notifications).
