Even for those who have discovered successful lead generation for real estate sources, prospecting never stops in the real estate industry. However, no matter how many sources you employ to create leads, you can hit a snag in your lead funnel now and then. So, what should a real estate agent do? Of course, you’ll need extra leads.
Check out these 10 tried-and-tested sources of lead generation for real estate services that every agent should be using.
1. Knocking on Doors
People in today’s environment are understandably jittery when they receive a knock on the door when they are not expecting it. However, if you usually conduct business in a pleasant, secure environment, this is still a viable choice for getting your name (and face) in front of potential clients.
2. Making Cold Calls
Another oldie but goodie source used by every good real estate lead generation company is cold-calling, that is still useful.
3. Mailing List
We’re starting with the old school principals, but that’s because they’re still effective lead generation for real estate sources in many markets. Direct mail is still the best way to reach a large audience/potential client base if you don’t have everyone’s email address to send them a monthly e-newsletter.
4. Previous Customers
Past clients singing your praises and referring you to their friends and family is by far the finest strategy to obtain new clients. However, one positive interaction isn’t always sufficient. It’s critical to stay in touch, if not on a frequent basis, at least through a monthly or quarterly e-newsletter, so you’re never forgotten.
5. For Sale By Owner (FSBO) Listings
No matter how fantastic your presentation is, don’t expect them to hire you straight away. Be patient and appreciative of their decision to sell their property this way, but also demonstrate them your worth so they’ll select you if they decide to employ an agent.
6. Listings that have passed their expiration date
Another excellent, albeit difficult, resource. Approach these prospects in the same way you would FSBO prospects. Don’t disparage their previous agent, lecture them about why their home didn’t sell, or make promises you might not be able to keep. Simply demonstrate the value you’d deliver by developing a price and marketing strategy for their home and seeing how they respond.
7. Client Lists of Former Coworkers
When an agent moves from one brokerage to another, they frequently take their prior clients and client list with them. But what if they don’t remember? It’s not only a ready-made list of people who are probably already interested in hiring an agent, but your relationship with an agent they’ve already spoken with could help you get your foot in the door.
8. Marketing/advertising via social media
Simply put, if you’re not using social media to generate leads, you’re missing out. The possibilities are unlimited, whether you’re using Facebook, Twitter, Instagram, or another network. Social media is an excellent tool for self-promotion, and the advertising alternatives are significantly less expensive and more direct than previous methods.
9. Traditional marketing/advertising
Traditional marketing and advertising methods, despite the power and reach of social media, still have a place in your lead generation efforts. Although the return on investment for some solutions, such as a large billboard along the highway, it’s still worthwhile to look out and use low-cost, low-cost options to get your name out there.
10. Use of Social Media
Consider social searching to be the modern-day equivalents of door knocking and cold calling. According to this Inman article, Twitter’s search function makes it the greatest social media site for “cold calling.” Here are several examples: “(city) condo,” “(city) house,” or “moving to (city)” are all good searches. You’ll find a plethora of ready-made leads if you just reach out.
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Thanks & Best of Luck!
