What is SEO link building & why does it matter?
Link building is the process of having external websites link to your website’s content. Search engines will assign you a high page authority if the page links to you has a high page authority. As soon as search engines crawl the internet, they can extract content from those pages and add it to their indexes. This is how they are able to determine whether a page is of sufficient quality to be ranked for relevant keywords. Thus, having good link-building factors into your website’s ranking.
Why are link-building strategies essential?
Now that we know what is link building, let us look at its importance. When determining if a page is good enough to rank well for relevant keywords, the search engines do not look at only the page’s content; they also consider how many links point to that page from external websites and how good those external websites are. You will usually rank better in search results if you link to more high-quality websites. As a general rule, if someone links to a website, they also imply that the website is a great resource and the other way around. Backlinks are considered recommendations from an external source when it comes to SEO. You can tell if your website is of good value by getting backlinks from reputable websites. An authoritative website that is highly ranked in a particular field of expertise links back to your site is a big vote of confidence and can help search engines view your content more favorably. If link building is done correctly, it can lead to remarkable growth in organic traffic.
Having these external 3rd party sites link to your website could also benefit your site with targeted referral traffic.
LINK BUILDING SERVICES
Guest Podcasting: Guest Podcasting is a new link-building service whereby a podcasting platform books you as a guest expert on a third-party podcast through direct outreach. Consequently, the podcast guest often receives high-quality, organic backlinks via podcast episode show notes on the host’s website. You can get multiple links with high domain authority (on real traffic sites) from the host’s site for a fraction of the cost of most link-building companies! There are tons of benefits, such as the opportunity to build your brand and accumulate organic influence in your niche.
Social Bookmarking: You may increase brand awareness and reach a broader audience with valuable information about your business by adding your website to bookmarking sites.
Guest Blogging: Keyword-rich original content is designed to rank and then share to appropriate sites to attract the right customers for your business. Guest Blogging is one of the white-hat link-building services that help to promote your brand and message to a broader audience.
Creating Linkbait: “Linkbait” is content created with the intent of attracting links. It is all about creating something unique, valuable, and distinctive that any industry expert wants to link. These links then aid in the improvement of the site’s search engine rankings. Link baits can be in the form of Infographic, a comprehensive resource/guide, Interactive content, Images/gifs/videos, or projects/initiatives dedicated to a specific niche.
Links for Bing vs. Google
When it comes to link building, Bing differs from Google. Here are a few things to keep in mind while working on link building for Google and Bing:
- Google deems a few high-quality links with higher PageRank infinitely more valuable than dozens of low-quality links.
- A quality link is also important to Bing. However, Bing places a higher value on the number of links.
- With Google’s 2012 Penguin update, websites with too much exact-match anchor text are at risk of getting penalized.
- There’s the possibility of over-optimizing your links for Bing (and it’s quite easy to do).
- It was discovered that Bing values social signals and that social signals are strongly correlated with better rankings. Social signals are incorporated into their algorithm when ranking a website.
CONCLUSION
Securing high-quality backlinks is a must if you want to provide your website with a competitive edge and expand your internet presence. Creating a poor-quality link-building strategy can be detrimental as a ranking component. A specialized SEO and link-building digital marketing agency will have the time, skills, and resources to develop and implement a successful link-building plan for your organization. Have you created your backlink strategy already?
