In this day and age, customers rely on the internet to find goods and services. Therefore, a digital presence is a must for any brand, and businesses in the CBD or cannabis sector are no exception.
However, marketing CBD is not an easy task considering that this business lies in murky legal territory, especially when it comes to difference of state and federal laws regulating CBD, marijuana, and other cannabis products on a medicinal and recreational level.
In 2018, Canada became the second country to fully legalize it. As a result, many businesses are now aware of the lucrative market that has been generated by these regulatory changes. Working with a CBD SEO agency will definitely keep a cannabis business ahead of the pack.
However, marketing cannabis online comes with its fair share of challenges as outlined below:
Constant regulatory changes
The growth, legality, and distribution of cannabis are changing continuously as the industry is still young.
Stigmatization
Cannabis has been illegal for a long time and brands may struggle while changing the perception many people have towards it.
Restrictions on major digital platforms
Major platforms like Google, YouTube, Twitter, Instagram, and Facebook have very restrictive regulations around cannabis ads.
How to Work Around these Challenges
One of the most practical ways to boost the digital presence of your brand is Search Engine Optimisation (SEO). A CBD SEO agency can help you create the awareness needed for your brand. With all the restrictions making it hard to run cannabis ads on major online platforms, an SEO for hemp store marketing strategy can eliminate the hard work for you and help you reach more customers and boost your sales.
Investing in SEO will help you optimize your brand image. This gives your ideal clients a way to find your business online. You can then focus on the development of your brand as well as keeping up with changes in laws and regulations that govern the sale of CBD-based products.
Also, SEO will help you rank higher on the search engines. To achieve this, the best SEO for hemp store strategies will employ the latest SEO techniques like low-competition keywords, optimal site load speeds, and regular technical SEO audits.
Takeaway
For CBD brands, SEO is an ideal marketing strategy to help boost awareness in a new but lucrative market. Even with the restrictions surrounding the marketing and sale of cannabis-derived products, investing in SEO helps you stand out above your competitors.
