Did you know YouTube pays creators up to $40,000 each time a video hits a million views? That’s huge considering the biggest YouTubers get millions of views on multiple videos every year! It’s no wonder social media’s biggest stars post regularly on their accounts. But how do you build an audience on social media?
Here’s a look at the top 6 ways to boost your social media following.
1. Create a Consistent Brand Identity
One of the best ways to build your social media audience is by establishing a clear brand identity. Take McDonald’s for example—have you ever seen their Twitter handle? It features the same unmistakable golden arches logo on a red background as its physical outlets. McDonald’s does this to appeal to its customers through brand consistency.
If you want to build followers on social media, every post must relay your brand identity. You must use the same tone and color scheme when posting content and establish your brand persona. We recommend imagining your company as a person—what would they sound like? How would they act? Use the answers to these questions as a guide to creating a brand identity your customers will love.
Once you pull this off, all you’ve got to do is channel your brand’s persona whenever you’re posting on social media and you’ll build an audience in no time!
2. Post Regularly
Imagine following a YouTube account that never posts anything. We wouldn’t blame you for unfollowing it out of boredom! If you’re not posting regular content on your social media, your followers will disappear before you know it.
The best way to post regularly is by creating a content calendar. Write down what type of content you’ll post on which days and create the content in advance. If you’re struggling to generate content regularly, we recommend reaching out to a professional digital marketing firm for assistance. They’ll provide you with everything from written content to infographics and a content calendar to boot!
3. Engage Your Followers
The best way to show appreciation for your social media followers is through engagement. Try replying to their comments or mentioning them in your content to build a bond with them. It’s also worth creating competitions like prize giveaways and lucky draws to keep your followers engaged. The buzz generated by your existing audience will attract new followers to your social media accounts!
4. Use Relevant Hashtags
Hashtags are the most important tool to build an audience on platforms like Twitter. However, if you bombard every post with hashtags, you’ll run out of character space to write your post!
It’s therefore important to use hashtags that are relevant to your content and likely to be searched by your target audience. If you use the right hashtags, you’ll attract people to your account whose lifestyles match those of your existing audience and maximize your chances of building your audience.
5. Publish High-quality Media
Would you rather follow an account that posts high-definition photos or pixelated ones? Chances are you’ll choose the former! There’s nothing worse than littering your social media followers’ feeds with low-quality media. Therefore, we recommend posting full-resolution photos and videos taken with a solid camera.
For optimal results, post media that’s high in quality and reflects your brand identity. Add a couple of relevant hashtags and a question for followers to ponder, and voila—you’ll be building your social media following before you know it!
6. Interact with Big Social Media Accounts
No matter how many followers you have, there will always be a bigger social media account than yours. But rather than being intimidated, why not interact with bigger accounts to build your audience! We recommend heading over to social media accounts that operate in the same industry as your business to like and comment on their content.
If you’re looking to go the extra mile, try commenting with a question that’s likely to generate a ton of likes and comments. The more attention your comment gets, the more people will check out your social media handle and potentially follow it!
If you’re wondering how to start an eCommerce business, get in touch with Urban Pixel. It’s a digital and online marketing company that specializes in everything from web development to blog management. They operate with a team of professionals spanning multiple time zones and pride themselves on generating content that’s harmonious and synergetic with their customers’ brand identities.
From digital marketing for food trucks to advice on how to write a business plan for an eCommerce website, Urban Pixel will help. Email them today at [email protected] or leave a message on their website for more information.
About The Author
David S. has helped YouTube celebrities grow their audiences for over 10 years. She helps influencers with content generation across the country and writes guest blogs for major news outlets. In her spare time, Susan invests in social media startups and researches methods of using social media platforms for charitable causes.
