Logos keep evolving into something every passing year, giving companies a new trend to follow to achieve a competitive advantage. Everything customers use today, from laptops and food items to mobile phones, has a logo that represents its brand identity. It b comes crucial for companies to get recognised by their logos to maximise their profits. Following the latest trends has been challenging, but businesses do not necessarily have to follow them. This is because a trend might not go well with a company’s overall personality or uses too many icons that make the logo designs look messy.

From your company name to your business cards, everything has a logo that acts as your brand to bring potential sales and profits. Thus, making logo designing an integral part of the marketing process. The logo design UK companies emphasise using a combination of styles, fonts and colours to create something unique from the standard designs. Howe er, it also focuses on companies opting for simple designs that convey the brand message appropriately instead of leaving the customers guessing. When we say the designs should make the audience curious about the brand or its services, it doesn’t mean keeping its core values hidden. Organisations should maintain a balance between the two.

5 Trends in Logo Designing

  1. Characters

The new logo trend revolves around characters. Here major of the best logo designing companies are playing around with characters to achieve something unique. Here a letter in the brand name gets replaced with a symbol to give it a distinctive appearance making it stand out. Since a logo needs to create an everlasting impression, it should use characters that display the company’s message as soon as the customers see it. However, when designing a distinctive logo, designers need to be careful regarding its readability. They shouldn’t add too many symbols that the logo starts looking messy or overcrowded, which will affect its overall brand voice. Play around as long as it’s readable, clear and innovative.

  1. Sketches

Another trend that has created a buzz in the world of logo designs has to be sketching. It even includes scribbles and doodles. These are a few free forms of drawing, also known as abstract art, adding a fun element to a brand’s name. But since a logo should depict the brand message, it becomes crucial to come up with ideas or sketches that well represent the company’s core values, products and services. Most hand-drawn logos offer a bold and transparent touch to the designs, giving them more of an unfinished look, loved by customers worldwide. In a place where people are going nuts about aesthetic elements, pictures, places, etc., it will give customers another reason to love your company.

  1. Colours

Colours have always been the favourite part of the logo design UK company where they keep switching to different tones with time. Talking about last year, it was a year of muted colours, but 2022 is all about spreading brightness and happiness, so we are going vibrant with colours. Bright colours unknowingly add excitement, filling the air around us with positivity. Thus, making this year all about a great life. When we talk about bright colours, we do not mean to change existing logos or let go of the black and white aesthetic designs. The black and white logos will always be in trend, but companies need to decide which colours they are opting for this season. Seeing this year, we can say vivid coloured logos are on their way. But make sure they sit well with the overall brand’s image while conveying a clear message. These bright colours speak to the audience in a different tone that evokes emotions, automatically connecting them to the brand. If you are designing a logo for any entertainment company, add some fun and trend with bright colours. Moreover, you need to tone down other elements like fonts, icons and layouts to let colours play all the game and avoid a messy result.

  1. Geometric Shapes

Companies are going all out with experimenting with colours, shapes, fonts and other designing elements. Here geometric shapes act as one of the building blocks of a stunning logo design. Many businesses have added these shapes to their logos to follow the latest trends. However, it becomes essential to know what each shape means before using them in the logos. Today’s logo design focuses on symbolism which can be achieved through classic shapes to create attractive logos. Take the example of emblems. They should be the go-to designs this year. This trend encourages simple and soft logo designs providing the logo with the much-needed structure. You may have seen stamps with an excellent structure within the texture of the ink. Here the geometric shapes hold the design together to be creatively used on paper.

  1. Glitch or Static Motion

TikTok became the most used application in 2020 and 2021 by people worldwide. Besides being a great hit, it introduced the glitch trend. So this year, the logo design UK company is focusing on embracing the trend. Unlike most trends, this one is a cool trend that gives the logo design an intriguing twist. Logos takes us back to the good old days of grainy television and brings us to the future of unchartered frequencies filled with excitement. It doesn’t matter which industry you work for; the glitch is for everyone. But little more for the entertainment and tech industry. Since the logo is versatile, it can be used anywhere and everywhere, depending on a company’s message. It leverages customers with the much-needed vibrations to understand the brand’s message while designing it with a static movement inside your mind.

Logo designing is an ongoing trend for companies that place a company on the top or last influential list depending on how accurately and precisely it was able to deliver its message. The logo designs should be simple, memorable, timeless and innovative enough that customers easily interpret the message while identifying its products and services. Designers get creative when making a logo. However, they need to stick to the type of logo they choose to create a point of differentiation; using a combination of many may make it look messy. This year focus on the above trends to leave your competitors behind!