The COVID-19 epidemic has impacted consumer behavior across all facets of life. On the other hand, industries must change their fresh fruits exporters  strategy to reflect the shifting market demands.

Consumer demand for organic products is still growing by double digits, giving American farmers’ market incentives for various products. Roughly 20,000 natural food outlets and nearly three of every four conventional supermarket stores now carry organic items. Recent industry figures show that nearly 4% of all food sales in the United States are organic.

Consumer Behavior Research

The antioxidant concentration of conventional and organic spices & foods represents a significant nutritional difference. The new analysis, like the Stanford study, discovered that while conventional and organic vegetables frequently provide comparable levels of many nutrients, organic foods have fewer pesticide residues. Antioxidants in organically grown produce can range from 18 to 69% higher than those in conventionally grown produce.

Although the USDA lacks official U.S. organic retail sales data, industry sources have the data. The estimated $28.4 billion in sales of organic goods in the United States in 2001 represented more than 4% of all food sales. According to the Nutrition Business Journal, it will amount to $35 billion in 2014.

Only 15% of Americans, according to a recent Statista survey, don’t put organic food in their shopping carts. In the wealthiest 33 percent of households, nearly one-third of American consumers favor organic goods. Richer consumers are also more likely to be willing to pay more for products that are labeled as natural or organic. Furthermore, it is intriguing to note that the greater San Francisco area has the highest percentage of consumers who purchase organic fruit and vegetable export goods from all American metropolitan areas.

This statistic depicts the use of organic foods in the U.S. in 2020. Statista has calculated the data. As a result, we can infer that the organic food market is experiencing double-digit growth.