Business communication needs are dynamic and keep evolving with the changing times.
So, businesses need to upgrade their tools and technologies to cater to the demands of modern audiences and businesses.
Outdated features and tools for communication restrict firms’ capabilities and make the process time-consuming and complex.
Eventually, this adversely affects the productivity of firms.
So, there is always a need for the best capabilities to manage business communications well and effectively, reducing the time investment.
Some advanced features can make a difference in business interaction and drastically reduce turnarounds.
Must-Have Capabilities to Make the Best Use of Salesforce Text Message
Text Automation without Coding
No-code automation is an advanced feature that gives users more control over automation and makes things convenient.
With easy automation, users can schedule and send Salesforce messages without depending on experts and speed up business interactions.
They can configure decision trees, surveys, questionnaires, and chatbots based on their requirements and capture unique data at scale.
More importantly, they can avoid being concerned about expenses that firms must bear each time they get configured chatbot or survey.
They can customize chatbots anytime with simple drag and drop.
Multi-Channel Campaigns
Salesforce texting is about more than just sending and receiving texts. Text campaign is a crucial and recurring activity that businesses perform often.
The best Salesforce text message service provides users with all features required to run and manage campaigns well.
Users can target the same customer over different channels to drive responses.
They get more granular controls as they can view campaign progress and determine which campaign stage a customer is at or where a campaign stopped for a particular user.
This helps users to plan and manage campaigns better.
Call and Text Management Together
When it comes to business communications, every channel has its own significance.
An advanced communication app allows users to manage calls and text-both effectively, providing various features.
Users can use Salesforce send text messages and manage call operations too.
Users can get advanced features like intelligent call routing, call transfer, call conferencing, text-to-speech IVR setup, availability status management for calling agents, call forwarding, and many more in a single texting solution.
This eliminates the need for separate CTI Salesforce integration.
Link Tracking
An ideal texting solution allows users to play with URLs in texts and get more drill-down reports to check the performance of texts.
Users can send auto-shortened URLs to send detailed information without exhausting the SMS character limit of one segment.
Also, considering the consequences of using a public URL shortener in countries like the USA, which can end Salesforce text messages in the spam folders, users can expect a native URL shortener from the text service providers.
Conclusion
Salesforce text messages can drastically change business revenue figures when users have the best capabilities to use Salesforce messaging. They can connect with audiences over different channels and get into meaningful conversations, which helps produce better results. Users can run more targeted campaigns, gauge audience interest through URL clickthroughs, and manage business interactions better whether a person reaches a brand through text or call.
