Starting your E-commerce website is a big step for any entrepreneur. If you are already running one, you know the challenges involved in maintaining and ranking one in the Google search results.
E-commerce SEO comes right to the forefront here.
According to WebFX.com, 80% of shoppers research online before making a purchase. This means you need a strong E-commerce SEO strategy for your online store to be visible to prospective buyers.
In this article, we will share some E-commerce SEO tips which will help you make your website not only rank better but also get good organic traffic consistently.
By the End of This Blog, You Would Know
- What is E-commerce SEO?
- Why is it important to have a solid E-commerce SEO strategy?
- What are the E-commerce SEO best practices?
If you want to get the best E-commerce SEO for your site in 2022, keep reading till the end!
What is E-commerce SEO?
Digital.com says 43% of purchases come from organic searches. E-commerce SEO services help you in selling your products. Investing in strategic E-commerce SEO plans for your business is a sure-shot way to help shoppers find your products online from thousands of other similar ones.
The best E-commerce SEO strategy would involve optimization of the website to rank better in SERPs. For this, you need to use tactics such as improving page load time, integrating keywords, using schema markups, posting relevant content and images consistently, and more.
Using these techniques will eventually increase your rankings, and lead to more traffic and leads for the business. But remember, unlike SEO for content-centric websites, SEO for e-commerce is much more than writing blogs, adding keywords, or gaining links.
A deep understanding of how search engines work and rewards is needed. This will involve knowledge of E-commerce SEO services and E-commerce SEO best practices considering Google’s latest guidelines and updates.
Why is it Important to Have a Solid E-commerce SEO Strategy?
With a 92.4% market share, Google remains the undefeated market king of all search engines. You want your site to be optimized specifically for Google.
The Google Search Algorithm changes often. So, if you are running your E-commerce business with a decent web presence you need to be on top of these frequent changes and have a solid SEO strategy to be in business for a long time.
Google checks the quality of the information on web pages through regular reviews. This includes how well a landing page is written, the higher it ranks, the better. The same goes for E-commerce pages.
Cutthroat competition in the E-commerce business leaves you no option but to focus on good SEO practices to obtain better ranking and branding for your website.
What are the E-commerce SEO Best Practices?
Building on a website’s SEO ranking can be challenging but you can always make a positive start with some SEO best practices. With time, this will increase visibility for your business and gain organic leads and customers eventually.
Some fundamental practices would include:
- Internal linking
- De-cluttering
- Creating unique and engaging content
- Including alt text for all images
However, there is a lot more you can do when you are running an E-commerce website.
Detailed Keyword Research
Define your keyword intent behind any search query. You can do this by looking at specific terms and phrases used to look for that item online.
Mainly, there are two types of keyword intent.
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Informational Keyword Intent
This type of keyword intent is used to describe the type of information the searcher looks for. It consists of
“How to” “buy this” with factual queries
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Commercial Keyword Intent
When people look for information to help them with a purchase then the intent is commercial. It shows they wish to find their item quickly. This is used when the item is known but the location of purchase is not known.
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Deciding Keyword Intent
Analyze SERPs and pay attention to paid ads, organic listings, and knowledge graph results to know the keyword intent. Watch Google ads for commercial intent by looking at bid prices for keywords to know how competitive they are. Content with high bounce rates also shows that it is not matching with searcher’s intent.
Some free keyword research tools are Ubersuggest, Answer the public, Semrush, etc. Which also helps in rank tracking and site analysis.
Click to know more about the relevancy and importance of keywords in SEO.
Image Optimization
Images are underrated at times when creating an E-commerce SEO strategy. An image speaks a thousand words and communicates your message to create audience engagement. While too many images can distract readers from the actual message, they can definitely help maintain interest in the content.
Image Optimizing for SEO gives higher search engine rankings and increased traffic from social media channels.
Here are some useful tips for image optimization:
- Choose relevant images for your topic and follow the optimal image size format along with other image guidelines for any specific platform. Caption your images with alt tags for pictures.
- Use the correct keywords in the file names for easy discovery.
- Keep your URL Structure Simple
- Simple URL structures will enhance the user experience on your site and improve e-commerce SEO efforts.
It also makes product sharing easy on social media and other websites. Simple URL improves SEO for e-commerce as it gives relevant data for search engines.
URLs should be easily readable and understandable.
Here is an example of what NOT to do: https://www.example.com/article-about-doodles/
Instead, use this URL structure: https://www.example.com/doodles-articles
Use Keywords
Search engines like Google scan URLs and use the keywords in them to decide if the page should rank in the SERPs. These keywords are known as “metatags” and tell search engines what the content or topic of any page is about.
This makes researching keywords essential before making a URL structure. When people search for online products, they often use precise words. Let’s say, anyone types “online mobile store” into a search engine.
Therefore, when someone types in “online mobile store,” it’s important that those words are present in your URL structure.
Use Breadcrumbs
Breadcrumbs are a type of navigational tool allowing site visitors to retrace previous steps and return to where they started. they are a usability technique and provide additional SEO benefits as well.
You would find breadcrumbs in web design tools and can add them by using markup tags or JavaScript.
Along with this, you should also avoid using Stop Words like “the,” “and,” “of,” and “a.” They decrease content readability and lower SEO rankings for websites. Remove them and use that space for creative writing.
Use Schema Markups to Help Google Understand Content
HTML tags that provide additional information about the content on web pages are known as schema markups. These markups can help you boost your e-commerce SEO efforts.
Rich snippets are created when schema markup is used. These are techniques used by search engines to display extra information about certain objects in search results.
They also make it easier for users to find what they’re looking for by displaying several forms of information. Different types of rich snippets are product markup snippets, music snippets, and review snippets.
Create a Strong Linking System
If you have availed of E-commerce SEO services, you will know that the SEO consultants would advise you to create backlinks to your site. Make sure all the web pages of your E-commerce website are interlinked with each other through internal linking.
The gain visibility in your audience you will also need a system to have third parties link back to your site on their websites. This helps gain better domain authority. Obtaining backlinks on other websites and blogs helps you project yourself as an authority and an expert in your niche, which gels with Google’s algorithms.
Also read, Improve your Local SEO with these 8 best techniques.
Summing up
Over and above the above-mentioned Best SEO Strategies for your E-commerce Website in 2022 you can always contact a professional digital marketing agency to suggest you business-specific strategies. These SEO strategies will be detailed and elaborate.
Once you get started, you will see the benefits of these methods and technologies in some time. You will start gaining web traffic and more customers for your E-commerce business.
Wait no more! Start using these tactics and do let us know how they worked for you. If you get any queries regarding SEO, Please contact us at ABK Digital.
