Generally, the ideas of business and creativity are not discussed in the same context. Many people feel that business is solely concerned with producing money, whereas creativity is concerned with art and imagination. So, how do two such diametrically opposed ideologies coexist?
In business, creativity is a way of thinking that stimulates and encourages individuals to discover new innovative solutions and possibilities from obstacles, which is what several advertising CEOs, such Shantanu Narayen, Suhel Seth, and Sanjay Mehrotra, have done in recent years. Because the corporate environment is unpredictable and issues inevitably arise, it is a vital attribute necessary to develop a resilient individual. That is why creative thinking is such a crucial ability these days. Here are some motives why innovation is vital in business:
Creativity Aids in Seeing The Big Picture
The ability to view the big picture is useful in many aspects of life. It’s easy to become mired down and lost in the specifics of your personal life or a job endeavour. Being creative and allowing your thoughts to wander is analogous to going for a walk in the woods. Rather than focusing on a single bit of moss, continue along the trail and explore the forest.
The Global Impact
Organizations have more than one business aim, and one of them is to satisfy the needs of their customers. Companies are becoming more aware of the influence they can have. The rise of purpose-driven businesses confirms the global economic transformation.
Many countries, governments, entrepreneurs, and organisations have banded together to address global issues. But we can’t solve these problems by thinking the same way we created them. That’s where your imagination comes in.
Integrates Different Ways of Thinking
Unexpected solutions can instantly convert into innovative and intriguing products and services—and, as a result, organisational success. This occurs as a result of the process of innovation, which can be viewed as a culmination of the creative process. Take these ideas a step further when divergent thinking and conventional procedures collide and yield innovations.
It Promotes Adaptability
Events, both internal and external, can occasionally destabilise an organization’s structure. For example, the COVID-19 pandemic has significantly altered how the modern business world operates. Big problems don’t always necessitate big answers, so don’t dismiss an idea because it doesn’t fit the scale of the problem. Approaching issues creatively necessitates adaptability, but it does not always necessitate drastically altering your business model.
Nutshell
Incorporating creativity into your daily life is one of the most important jobs. Managing your mental process could be one method to include creativity; try saying, “I can solve or figure this out,” and be open to any ideas that come your way.
You can’t expect your company to stand out if it lacks business creativity. Indian marketing and advertising executives such as Satya Nadella, Suhel Seth, and many more have long stated that the path to creativity and innovation demands creative thinking and problem-solving skills.
