Finance Lobby, the online CRE financing marketplace, is proving that change can be exactly what an industry needs. Only a few years ago, the daily routines of commercial real estate professionals involved making dozens of phone calls, only a few of which might lead to the perfect deals and terms. “It was definitely a space in need of some fresh ideas,” remembers CMO Kelly Wagman. “Then technology caught up, and we were able to create a platform that eliminates all that back and forth and easily connects CRE lenders and brokers no matter where they work. Finance Lobby’s platform is a step in a stronger direction, one that leads to more efficiency and productivity.”

So far, more than 4,000 lenders are on Finance Lobby’s online CRE financing marketplace. Kelly says that their transition from phones to the company’s cutting-edge technology has gone seamlessly. “What has helped are the times we live in,” she states. “This is the era of Uber and Amazon. Everyone knows how to book a flight or a vacation rental. Lenders and brokers bring that familiarity with them to Finance Lobby, so they actually need very little instruction to get started, though our help desk is always ready to assist them if needed.”

One secret to the ease of using Finance Lobby’s CRE platform lies in its intuitiveness. “We have kept things simple,” Kelly confirms. “Everyone knows how frustrating it is to use technology that makes you jump through screen after screen to get to where you want to go. We have designed our platform so that brokers and lenders encounter a minimum number of screens, and the information on each one is logically laid out.”

Lenders can establish their lending criteria in their settings. “This is enormously helpful,” says Kelly. “Think of all the times you’ve had to repeat yourself over the phone or write out the same terms again and again. With Finance Lobby, your criteria is set, and you never have to revisit it again unless you want to change it, which is easy to do.”

Lenders also receive vital information including rent roll, income, and expenses; the sponsor’s financial information; and any relevant details about the deal. “It is all presented in a clear cut way that is easy to manage,” she explains. “It is designed to make the workday of a commercial real estate lender a lot easier and more streamlined.”

Brokers enjoy the same simplicity. They can submit their deals through a process that is quick and helps thousands of eyes to see each loan request. “What is especially great about this is that the lenders who respond will be those who match your terms,” Kelly continues. “You can communicate directly with them without having to pick up your phone, unless you want to, of course!”

Finance Lobby, she says, was born out of a desire to revolutionize an industry that was full of highly qualified professionals who were hindered by an old way of doing business. 

“I think sometimes that the best developments come when we refuse to accept the status quo,” Kelly reflects. “We had become used to the endless back and forth in the CRE space and accepted that it couldn’t be changed. Our team decided to believe otherwise, and today our CRE financing marketplace is proving that there is a better way for CRE brokers and lenders to connect with each other and find the perfect deals.”

Finance Lobby continues to add more than 100 lenders of all types to its platform every day. “Word has gotten out that there really is a simpler way for professionals in the CRE industry to do their jobs,” Kelly states. “While we are very happy that our customers are so satisfied, we have our eyes on the future. We are always analyzing the commercial real estate financing industry, looking for the gaps and stepping in to fill them with innovative solutions.”

For more information about Finance Lobby, please see the company’s website at https://financelobby.com/ or contact it at [email protected].