In today’s tech world it is difficult to conquer Search Engine Optimization- SEO. If you are just a beginner, you might probably find SEO difficult to master.
Are you an entrepreneur or running a website?
It doesn’t matter whether you are a small or big entrepreneur building a website & optimizing it to grow your online visitors will require similar efforts, here SEO plays a very important role to get traffic to your website. Many businesses are running without websites, & they might find challenges in getting customers in volume.
Today we have all digital marketing services– almost all things are set online. With the availability of the right SEO tools & strategy, you can identify the SEO technical issues and competitors insights that may be affecting your organic search performance. This surely leads your results up in the search engines.
Wondering, what exactly is SEO?
Well, SEO stands for Search engine optimization, basically, it is a process that gets you the traffic from organic, free, editorial, or natural search results in search engines- like google, bing, or any other platform. It has an objective to improve your website’s position on search engines. The higher the website ranks, the more people will visit it & eventually will generate more leads and sales to your business.
People ask frequently about the types of SEOs-
So there are 4 types of SEO-
- On-Page SEO
- Off-Page SEO
- Local SEO
- Technical SEO
A good SEO approach has several activities, like-
identifying the relevant keywords
Always find useful content and optimize it for search engines
- Technical SEO audit
- Competitors research
- Keywords rank tracking
Backlinks analysis, Gaining relevant links from high-quality sites
Deploying the best SEO tools will be an effective way to achieve online growth in comparatively lesser time, isn’t it amazing?
Let’s understand why we want these SEO tools–
For instance, when you build a website, without tools how would you know-
- How many visitors visit your web pages.
- Whether traffic has drooped.
- If you have HTML errors.
- What are the keywords you would be using to attract visitors?
- Which quality backlinks should focus
And a lot more. I think these are enough to understand its importance.
So in this post, we will discuss some of the SEO tools which have turned out to be the best for digital marketing or any other services. Not all SEO tools are created equal, just figure out which work/works best for you.
Here we go-
1. Google Analytics: Google Analytics is a smart tool that allows you to track the behavior of users, conversions, site traffic, etc. It concentrates the data, which is gathered through the Google search engine, in this way you are more likely to generate traffic. It mainly works by using JavaScript code that allows the program to gather information on how the users relate to your site by simply dropping cookies in their browsers. This is how Google Analytics works.
Let’s talk about its benefits- Google Analytics is a comprehensive tool that is profitable in every area of your marketing work. It can be helpful in-
SEO: Here Google Analytics helps to track the traffic of a page, which is affected by the rankings of the page, and determined how you optimize your site with SEO.
PPC: Paid Per Click. This is a platform where Google ads/Google Analytics can be linked to keep the track of ad success. Spending money on certain keywords helps you to find out the search for services/products by the people on Google.
Track visitor demographics and interests: It is necessary to know where your site visitors coming from. You can focus ads in certain areas, or customize your content to suit the visitors. Google Analytics allows you to create interests and demographics reports.
Google Analytics is important for SEO success, it provides a store of valuable information that can help your SEO campaigns in many ways. It helps you to find out if your current campaign is working or not by allowing you to compare metrics in different time frames. It is a great tool that will bring some effects to your SEO for the better. Google Analytics gives you the proper knowledge and tools in improving your SEO.
2. SEMrush: SEMrush is an SEO tool that works for you if your prime priority is competition analysis, keyword research, SEO audit, backlinking opportunities, and much more. Semrush is trustworthy for internet marketers all over the world.
It’s not going to be easy to rank for high volume and high competition keywords for a client who is new to the market. Well, if this is the case, your best effort would work out to target low-competition keywords with high potential traffic. SEMrush provides the search volume data keywords precisely, by using its keyword magic tool, the best keywords to be focused on your clients’ websites.
Isn’t SEMrush a fantastic SEO tool?
Talking about the benefits of using this tool-
- Developing Compelling and Creative PPC Campaigns
- Easily Gets Monitored and Manage Organic Rankings
- It Takes Content Marketing To Next Level
- Search and Track Social Media Efficiency
- Generate Simplified Reports
Its site Audit tool works deeply for technical SEO site audits and gives helps to fix all the critical SEO errors on your site. SEMrush Keyword Magical tool does the best to find the keywords to focus on for your SEO and PPC campaigns.
It is important to assess website traffic. With the traffic analytics tool, SEMrush displays the site visits you had for a specific period. Another feature, SEMrush comes up with is, that it identifies industry competitors, labeling them as the changers in-game and niche players. This helps you to understand who your true role models are in the industry and to gain more market share.
One of the famous features of SEMrush is Domain vs Domain Analysis where you can easily compare your website to other competitors.
3. Ahrefs: Ahrefs is one of the most popular and free SEO tools for marketers. Just like Google, it’s the largest website crawler. The free version gives you access to the top 100 backlinks to your URL which you want to be in your search. You can see many backlinks mentioning domain ratings, domains, and URL ratings that you enter.
Just plug in any website URL to see the metrics is the way Ahrefs works.
Ahrefs crawls the web continuously and gives you the most favorable information to drive your campaigns. It offers everything from keyword difficulty, cost-per-click, organic traffic, domain rating, and keyword search volume. With just one click, you can track keywords, backlinks, and traffic.
If you are thinking about its importance to SEO success, you are right. Indeed it is an important tool. It gives you the right way to find the gaps in the keyword in the content, you come to know how to compare with other competitors, measure traffic, and lots more- gives you the insight to improve your SEO campaigns.
Again a wonderful tool to use!
4. HubSpot: If you are concerned about the clients’ conversion rates, go for it. It’s difficult to understand which keywords to drive traffic and conversions. Here HubSpot tool plays nicely to recommend how to optimize your site for SEO and rank according to the priority to show which optimization will have a strong effect on your performance in search.
HubSpot’s tools are integrated with its content strategy tool which makes it easy for you to discover and rank the topics that matter to your customers and you. The integration has proven to be a benefit to researching potential keywords in customers’ niches to make content. In this way, it works well.
Considering Its Features, it gives suggestions based on competition, relevance, and popularity, as well as access to monthly search data where you can estimate how ranking for topics transfers to organic traffic gain. On this, you get the accessibility of tools like- live chat, email marketing, landing pages, and a lot more. You get advice for on-page SEO by creating blog posts, site pages, and landing pages.
5. Serpstat: Another SEO tool is Serpstat. Having a low budget, you can opt for Serpstat without thinking much. A reliable SEO tool for sure. Its basic plan costs around $70/month, making it great to buy. It has progressed in SEO and PPC analysis platforms.
Tools like Ahrefs and SEMrush generate precise and comprehensive data, Serpstat may not work like them but still, it is good enough.
Its features-
You can make all the search queries that are related to your seed keyword – all with ‘Related Keywords’.
With its advanced site audit tool, it allows you to remove all the SEO errors on your websites, especially critical ones.
Is helpful in a search question function, you can research questions and find the best ways to create traffic-driving content.
If I conclude here, I would suggest it is not going to work out for almost anything without these SEO tools. You have to have these tools for your business. These tools give you the insights to give you the results you want.
There are plenty of tools available, I think you don’t need to try all but yes you can figure out the best ones according to your need.
These SEO tools have given amazing results to many Digital Marketing Agencies tacking their rankings, keeping an eye on their competitors, and providing relevant traffic for the optimization of the website.
People sometimes ask about the best free SEO tools- I can list out some of these-
- Google keyword planner, Google Trends
- Google analytics
- Search Console to understand web SEO performance.
- Bing Webmaster Tools
- Yoast and Rank Math SEO Plugin
- Dareboost
- Siteliner- For a full SEO report you can get it
- KW finder- is a no-nonsense keyword research tool
But again I would suggest to go according to your need!
