If your notion is to make your brand well-known among Chinese buyers, then following a few Chinese digital marketing tactics, using their tools, etc., is vital. One of the impressive tools is WeChat. 

In fact, the last thing you want to do is miss this universal application. It allows people to do almost anything within the app. So, if you haven’t thought about WeChat Account Creation in Canada yet, maybe the below cited features might compel you to make a sound choice. 

1- Mini-programs help in creating an engaging e-commerce experience 

WeChat mini-programs have advanced features. They enhance e-commerce or customer services. You can easily market your products and services using these mini-programs. 

For instance, Tesla uses this feature to help customers locate charging stations. They can even schedule a test drive and share their experiences directly. 

2- Use voice to search for trending topics

Yet another unique feature of WeChat is that it allows searching for articles and topics easily. In fact, the search feature gets indexed into mini-programs, articles, stickers, official accounts and music to make searching for things even easier. 

Plus, there is a microphone icon available. All the user needs to do is hold the icon to speak the words and phrases. Relevant results will pop on the screen in seconds. 

3- Get featured under trending and “wow” topics

WeChat makes it possible for people to access top stories read by the people they are linked to on the application. This means, as a global marketer, you can benefit from the content by posting WeChat blogs. This eventually will make your business visible amongst the crowd. 

The more unique your content is, the higher its chances are of getting shared and followed. 

In short, WeChat account creation in Canada helps with the right exposure!

4- Push content through subscription

Similar to a newsletter, there is a function called subscription in WeChat. It allows the followers to get notified about new updates. In fact, it is common to find fresh content under subscription quite often. 

Every new article or blog posted by the official accounts is pushed towards the subscription thread within the application. Yet, in order to be visible always, it is important that you stay regular with your posting. 

5- CTA and opt-ins made easier with QR codes

The last yet most apparent reason to start WeChat Account Creation is the QR code feature. It can be used for opt-ins and call-to-action or CTA. 

These QR codes can be used for payment by vendors on WeChat pay or to inspire the readers to follow an official account.

Over to you

It is evident from the article that WeChat is everything a business, ready to enter the Chinese market, requires to sustain and flourish.

So, wait no more and meet the experts at Eastward Media. They can help you with WeChat Account Creation in Canada.

Steve Haynes is the author of this article. To know more details about Chinese Programmatic DSP please visit our website: eastwardmedia.com