Small business owners waste a lot of time and resources on managing their social media accounts. It also does not allow them to focus on the growth of their business. This is why they need to hire a virtual assistant, who can handle their social media.

What is a Virtual Assistant?

A virtual assistant is a skilled and trained professional who works remotely and can handle social media accounts for businesses. Virtual assistants operate remotely,n contrast to in-office employees these professionals operate from a remote location, which means they are more cost-effective and have several unique advantages.

This means businesses do not have to pay large sums in salaries and other benefits. Apart from this, businesses do not have to pay taxes, sick leaves, allowances, etc. Virtual Assistant can be hired on an hourly basis, which means they are only paid for the services they provide.

Research has shown that business owners spend 2-4 hours on social media every week. And some of them even spend more than 20 hours on social media in a week. This indicates that the need for a virtual assistant to manage social media is real.

What can a Virtual Assistant do for your social media?

1 Updating social media profiles

A virtual assistant keeps the social media profiles up-to-date. They track and analyze all the offers, discounts, new products, etc of the company. Then they update all this information on their social media handles and web pages as well. This maintains the consistency of content across different platforms and engages the audience.

2 Research on Content

It is vital to post attractive content on social media to engage the target audience constantly. But the correct content can only be created after doing research. Virtual assistants can research content and give their insights and suggestions.

3 Schedule posts

Virtual assistants can schedule posts, this allows businesses to post content regularly. They have the skills and expertise to maintain the consistency of your social media content. With this management, businesses strategically post content at the right time.

4 Tracking Data and Analytics

Virtual assistants can analyze social media data. They can create monthly and weekly reports so that you can focus on the weaknesses and make important changes.

Steps to Hire a Virtual Assistant

1 Start researching online

The very first step to hire a virtual assistant is to look for options. There are several options online to choose from. Many companies provide virtual assistant services. It is ideal to choose a virtual assistant from another county. This allows businesses to operate in different time zones.

2 Analyze the options

After shortlisting some of the options, businesses can compare the Virtual assistant services based on the quality of services, prices, availability, etc. After the analysis, it is easier to spot the best option and choose them.

3 Communicate with the Virtual assistant

The final step is to communicate with the qualified VA and establish a relationship with them.