There’s no better time to start planning how to promote your YouTube channel than right now. In 2021, the video-sharing platform will have 1.86 billion members globally, making it the second most popular social media network. Making it an excellent venue for you to convey information about your products or services. However, if you create a YouTube Channel in the hopes of releasing video about your product or service and gaining a large number of views and subscribers without doing anything else, you will be disappointed. As a result, in this post, I’ll share with you some tactics for real YouTube video promotion for free.

How to get free publicity for your YouTube channel

There are approximately 37 million YouTube channels, and every minute, over 500 hours of new content is uploaded to YouTube, equating to 12,000 hours of new content per day. As a result, your 3- to 4-minute video material faces stiff competition, and it’s not enough to simply create and publish your content on YouTube; you’ll need to market your YouTube channel to stand out. It is not that expensive to market your YouTube channel because you may do so for free. What was popular when YouTube first gained popularity isn’t always what you’ll find on the platform today. YouTube has become a venue for businesses in recent years.

Create stuff that is worth sharing

We recognise that even the best material in the world will be irrelevant if no one sees it, and that no one wants to watch bad stuff. If you want to properly market your YouTube channel, you must first load it with content worth advertising, or visitors will just watch once before unsubscribing and never engaging with your video content. Furthermore, bad video quality can undermine even the best content. So, before you publish anything, make sure it looks professional. Use a high-quality camera, perform a sound check before filming, then edit the video content appropriately before posting it to YouTube.

Optimize your YouTube SEO

If you truly want your real YouTube video promotion channel to be recognised, you should take use of SEO (Search Engine Optimization), which is one of the finest free tactics for promoting your YouTube channel.

This is because YouTube is not only a video-sharing platform, but it is also the world’s second-largest search engine after Google, with over 3 billion monthly queries. YouTube search engine optimization will greatly increase your chances of being discovered. As a result, you must ensure that the proper keywords are used in your headlines, video descriptions, and tags.

Determine your target audience and what they desire

When developing You real YouTube video promotion content, make sure the type of video material you generate corresponds to what your target audience wants. Begin by learning about your target audience and the kind of content they want to see from you. If you’re just starting to advertise your YouTube channel, look at your competitors or other video creators in your sector. Look at which of their videos gets the most views and interaction. This can help you figure out what kinds of themes and video styles your audience is interested in.

Utilize hashtags

  • For category tagging and search, YouTube, like many other social media platforms, uses hashtags.
  • Using hashtags can make it easier for people to find your video.
  • Up to fifteen (15) hashtags are allowed on YouTube; if you use more, all hashtags used in the video will be ignored.
  • Always utilise hashtags that are related to your business and content.

You may build custom branded hashtags that will direct visitors to more of your material on your YouTube channel if they use them.

Other Social Media Channels to Promote Your YouTube Videos

Promoting your YouTube videos on your other social media networks is the simplest approach to grow your following. It’s no secret that video content dominates in terms of engagement and performance on social media. As a result, you should market your YouTube channel on other social media platforms. You may quickly share your YouTube videos on social media platforms such as Facebook, WhatsApp, Twitter, LinkedIn, and many others. Native content, like most social media networks, is rewarded on Facebook. Rather than simply sharing a YouTube video on Facebook, you may make a teaser or sneak peek video and link to the full video on YouTube.

Conclusion

Despite the fact that YouTube is constantly bursting with video content, users continue to demand more. To avoid your videos getting lost in the mass, you’ll need a solid You real YouTube video promotion strategy that includes both paid and free advertising. You may not have the financial resources to run sponsored advertising in order to expand your YouTube channel if you are just starting out. If you follow the tactics I presented in this piece, you can get more YouTube views, expand your subscriber base, and manage your own narrative for free. Register for our 90% digital marketing course to learn more about how to expand your business online and gain all the tactics you need.