A website that is not optimized for local searches may not appear in the first three results of a local search. If your website does not have a map, customers can’t find it. They can’t find your business, so you must optimize it to be visible to people in the area. Once you’ve improved your website’s Indian local SEO, you can start focusing on your target city.  Once your site is local, you can build links from other domains related to your location.

Another factor is local content. Not only should you optimize your website’s content to be relevant to your target area, but you should also create content that is written in the language of your target market. If your business is targeting a local area, it’s critical to focus on relevant review sites. Lastly, a business should link to other domains relevant to the area. While you’re at it, don’t forget to link to other websites related to the same topic.