YouTube contains content for everyone, including sports, entertainment, lifestyle, travel, cooking, infotainment, news, and education. YouTube has something for everyone. Views on your YouTube videos are one of the most effective ways to raise brand awareness and promote your video. For example, if someone wants to learn how to tie a tie, all they have to do is type their query into YouTube’s search bar, and millions of similar videos would appear. However, in order to reach there and arrive at specific answers, one must be proficient at keyword research, which makes a significant difference while looking for solutions.
For both viewers and YouTubers, keyword research is a useful tool. How effectively your tag and keywords are connected to common search queries determines how many views you get on YouTube.
Let’s take a look at the YouTube keyword research process and see what goes into doing good keyword research.
1. Be exact to stay relevant:
If you make videos about broad topics, you’ll draw an audience who isn’t interested. Similarly, making videos about super-niche topics would not attract enough people. Create a hierarchy of things that you’d like to explore to get yourself out of this muck. If you want to make an unboxing video, “unboxing” should be at the top of your list.You may then make a list of well-known brands. Then, under each of them, you could add specific models.
2. Competitor tailing:
Conduct an in-depth examination of your competitors’ films to see which keywords have yielded the best results. Choose the rival channels with the same amount of subscribers as yours. Sort the videos by ‘Most Popular’ under the ‘Videos’ tab. You’ll be given a list of competing videos with the highest amount of views. Examine the titles and descriptions of these films to see what keywords they used. This strategy will provide you with a large number of YouTube-proven keywords.
3. Using the YouTube Keyword Research Tool:
People’s search patterns on YouTube differ significantly from those on Google, as evidenced by data on Google trends about search volumes that do not correspond to YouTube searches. Keeping this in mind, it’s important to use YouTube-specific keyword research tools. For example, YouTube Auto Suggest provides a list of auto-completed ideas based on popular searches as you type your topic into the search bar. This offers you a great idea of what people are looking for in relation to your issue. YouTube is essentially giving you everything you need to know!
4. YouTube Analytics:
Keep an eye on your YouTube Analytics; it could be a goldmine for keyword research. It provides you with a list of the exact keywords that people use to find your videos. There are two possibilities: 1. Keywords that are optimised and resonate with your target audience. 2. You should stop the opportunity to expand your reach real YouTube views if a new keyword is recognised by your statistics.
5. Get started with Google Trends:
You may use Google Trends to compare the popularity of multiple topics or keywords. Examine the search volume trends for these phrases. This will assist you in determining what people are currently interested in. This strategy can also be used in conjunction with autosuggest. If any terms in YouTube autosuggest jump out to you, try plugging a few into Google Trends to see how they rank. Both are really useful tools, both individually and in combination!
