Starting up is a long process. It starts with a simple idea which then turns into a gigantic business. But it doesn’t end there. You must create your position in the market.
In this process, you will have to give some meaning to your business. Then that meaning of your business is communicated in the market. Building a business is different from building a brand. Establishing a business is hard but building a brand takes time.
You should communicate the values and personality of your business to the people. Then with some time, people recognize and appreciate your brand. Your brand gets positioned in the market in the eyes of people.
There are so many tools used in branding. In those tools, the logo is the most important. Your Start-up must have its Startup Logo. Your logo design is the face of your company, and it must be pretty to make a good first impression. One thing which is directly attached to your brand is the logo.
Every successful Brand has Professional Logo. Logo designs express the business and give it meaning. The innovation, efficiency, uniqueness, etc. all are communicated by your logo. Even an e-commerce site needs an e-commerce logo.
While creating a professional Start-up logo, there are a few components of the logo you need to know. Logo designs are made up of some visual elements. These elements are:
- Icons–
Icons are symbols that convey certain universal principles and values. If your start-up is niche-oriented, your logo can have some symbols related to that niche.
For example, if there is an e-commerce site working under the fitness niche, then the e-commerce Logo of that site can use symbols related to bodybuilding. But if it is in the IT niche, then it cannot use a bodybuilder.
Icons in a Logo design represent your brand boldly. The symmetrical shapes can tell many things about your brand. And it’s not necessary to use out-of-the-box icons. Just try to find out the things your product or service interacts with. If your service is related to writing, the icon you use can show association with the symbol of a pen.
Icons not only define your brand value but also your brand personality. For the brand to have a jolly personality, jolly symbols should be used. Keep this in mind—Your logo represents your brand and not the other way round. If icons are not helping you with the logo design, you can use the other elements.
- Color Palette–
Colors are a must for your Logo design. Gradient colors are trending now. The retro designs are also reviving in logo designs. To make it eye-catching, modern colors are being used in those designs. There are other variations you can add while using the colors.
Creating a unique color pattern can show the uniqueness of your brand. Before using a color, knowing your brand is necessary because the color must match the personality of your brand. You must use the colors according to the emotions you want to evoke in your audience. The other factor you must consider while selecting the right colors is your niche. Different niches use different colors.
- Font–
Font/Typography is the simple yet effective logo design you can use. Most of the businesses that start small use only typography as logo design. Even big brands use it (For example, Zara).
There are different types of fonts used for different purposes. For example, Serif fonts trigger class and heritage in the readers. This is because it is an old-style font hence it also shows authenticity. While Scripts font is the exact opposite of Serif Font. Script fonts are unconventional and hence evoke the feeling of creativity and elegance.
If you just want to increase the level of creativity in Scripts font then better choose the Display or decorative fonts. These fonts cast an effect of uniqueness in the minds of its audience.
Keep in mind that Colors and fonts must work together. They must show the same personality and communicate the same thing to the reader. The typeface should be easily recognizable by your audience.
If you’re writing for a creative audience, you may use a creative font, but don’t be too creative or the text will become incomprehensible. You may use formal typefaces in the same way, but don’t make it dull.
- Layout–
The layout is not the necessary element of the Start-up logo but in some cases, it can benefit you. Layout design is the process of organizing visual components on a page, such as wordmarks, colors, and symbols.
Any project that delivers a message through eye-catching graphics, such as magazine layouts, website design, and commercials, requires layout design. The same thing will apply to your Start-up Logo.
A layout design that is both dynamic and clear directs your audience to see certain visual points like text, color, symbol. Though it will highlight some parts, it will not overshadow other elements. You can also use layout to create a font, just leave white space in the layout.
You will be using your logo for the long term hence you must be futuristic to some extent. Try to think about the effect it will have in the long run. Your logo represents your brand everywhere. So, it should look pretty on every medium, from the business cards to the billboards.
You don’t need a complex logo. Hence, it is okay if you don’t use all the elements. You can use only those which suit your brand the best. Your Start-up Logo must communicate the core message of your brand.
Here, the perception of customers plays a major role. It’s not how you show it, it’s about how they see it. Are they seeing what you want to show them?
When we say your Logo communicates something, that communication must be two-sided. Hence, once you make a logo, getting feedback from your audience is necessary. Sometimes you may genuinely like something, but your audience doesn’t. Then, it fails in branding.
You need a logo that is memorable and unique. You must stand out from your competitors. Because your brand and your competitor’s brand have different values and different personalities. Your audience must notice the difference between the two. The Logo can make a difference.
A good logo helps you in holding a strong position within the competitive landscape. You must be careful while selecting the colors and fonts. They vary according to the industry, your brand value, and your audience.
You don’t need to have your unique font style at the beginning. Just select the correct one which will comply with the factors. While using the colors, keep it simple yet effective. Creating complexity with colors will lead to vagueness in communication.
Taking the help of experts to create a lasting, professional, and powerful logo is the best thing you can do. But sometimes it can be costly. And in starting up, budget is a crucial factor. So, The cost-effective option is using the tools. You can create a professional logo in just a few simple steps.
Designhill logo maker is the best marketplace for logo designing. It has a collection of various designs while allowing you to have a unique logo. Designhill makes a logo keeping your expectations in mind. You can customize the logo according to what you want.
The logos created by Designhill will ease the process of your branding. Designhill is the best Logo Maker tool for Professional Logos.
