Do you need customers in your city to discover your business? Do you need to learn how to create quality content that can rank in search engines but don’t know how to do it? Today we will explain to you how to make a Local SEO strategy that will lead you to success, stay with us!
If you still don’t know, Local SEO is a strategy that helps you to get your website or social networks in the first searches and that customers take you into account if they need a service similar to yours. Although some people think it’s as simple as just creating a web page, actually in order for it to work and get clients through online promotion you have to comply with a couple of steps.
From content to tone of voice, from photos to a quality website creation, everything has a meaning, as you will see below:
Localize your web content.
If you want people near you or in the same city to locate you, you need to make sure your page is optimized to show up when a Google user searches for, for example, “Restaurants near such and such location.” To do this you have to do a research on which keywords are the most searched by users and include it in your web page.
Keyword Variation
Let’s give you an example to understand a little more about the importance of keywords in Local SEO. Let’s say you are a family fast food restaurant. When you search for “Restaurants in New York” you will notice that you will get titles with those same words in your search, right? That’s because Google returns the closest to that location, and the restaurants that have been the most awarded, the most eye-catching, the highest rated, etc. In your case, as a family fast food restaurant in New York, you should try to specify what you do with words that users are likely to search for, and their derivatives.
“French fries in New York”
“Family restaurant in New York”
“Restaurant New York”
Clearly you can not abuse these features, but you should always add them because with that and some more features you could get to position your website among the first options, which are the ones that users usually take because if they come out first, it is probably because they have more quality.
Optimize your local web pages
After you have located the words that will help your local SEO strategy, you have to start optimizing your content according to these terms. And believe me, if Google notices that you use too many and meaningless ones, it will most likely ignore you.
A few subtle ways to do this is to have every article on your blog contain a keyword or two, as well as your page URL, and have your web page content also include some words that can grab Google’s attention to pull your result if a user searches for them. For example, “French fries in New Jersey”.
Try not to do anything forced, because the customers themselves will be able to notice it. And if you can’t figure it out, you can hire a content writer to optimize your page for you.
Add a detailed contact page
The contact page should be one of the first things you create when you have a website, it’s basically the most useful thing of all, and any user would miss it if it’s not equipped with enough information.
You must have your name, the address of the business, what are their hours, what they sell, how they work (if they have another method of work as delivery or pick up), map, contact information such as social networks, phone numbers, emails, etc.. Everything you can put so they can contact you if they have any questions or interest in a product.
And this is not only for the customer, so you give Google information about your business and can launch you in organic searches so you can attract customers.
Write local content
A local blog is the ultimate if you want customers to come to you. Believe it or not, any type of business can have a blog. Whether it’s about their products, experiences you can have if you visit the store, local events, offers they are going to have, and all specifying where your store is located.
Believe me that in this area everything is valid as long as you know how to use keywords.
Grow your local audience on social networks
Do not limit yourself only to create a website, you also have to manage social networks like Instagram or twitter, which are the most used for sales. And the best thing is that it is much easier since Instagram’s own algorithm makes it possible for you to find people in your locality, just like they can find you.
