One of the best aspects of freelance services is that you can do it from anywhere at any time, given that you’ve got a strong clientele. Besides offering freedom to work on your terms, it’s also an easy and quick way to make money online.
If you’ve got a good internet connection and the skill set to deliver tasks that are in demand nowadays, you’re good to go. Whether you’re planning to build a website or increase blog traffic, or any other freelance services related to social media, here’s a guide for you.
What Does a Freelance Social Media Manager Do?
Since we all know that social media plays an important role in boosting brand awareness and credibility, most brands reach out to social media marketing experts who offer on-demand services.
Social media managers are typically a stand-alone team who work for various clients and companies at the same time. Their major responsibility is to enhance the social media presence of their client.
To make things clearer, we’ve listed down specific tasks that a freelance social media manager typically performs.
3 Must-Have Skills for a Social Media Manager
Freelance social media managers do not only take care of their client’s social media presence, but they also manage their own business alongside. Find out what it takes to be a successful freelance social media manager.
Copywriting
Do you think writing is an easy task? Brace yourself to find authentic and engaging content every time! Handling social media requires high-quality writing skills because your words have a deep impact on your clientele.
The words you’ll use for marketing the client’s campaign will either make or break the deal. Bear in mind that customer’s attention span is short, and only a witty and engaging caption leads to effective marketing.
Photography and Graphic Designing
Clients usually have higher expectations from freelancers. They don’t spare faulty outcomes. As a freelance social media manager, you’ll need to click pictures and edit them as well.
Having good photography and editing skills is a plus if you want to enter the social media world. The quality of content varies with the client’s expectations, at times editing tools like Canva may work for some, but you should know how to operate Adobe Photoshop.
Community Management
Clients or companies hire freelance social media managers to look over their customer service departments. Since it’s one of the significant aspects of running a business it can’t be ignored regardless of how time-consuming it is.
Community management comprises managing inboxes, emails, replying to queries and DMs, etc. The more a brand interacts with its customers, the higher the chances of lead generation and retention.
Where to Begin With?
Even if you’ve got the skill set or experience to be a social media manager, you need to know how to put yourself out there in the right way.
Clients don’t trust freelancers easily so it’s important to showcase your professionalism and experience in a way that captures their interest. Here’s a procedure to make things easier for you.
Make Your Business Official
The only way to gain a client’s trust is to have an official identity for your business. Decide on the business type and its name, register for a tax number, get a business license, and open a bank account.
Build a Portfolio
Most clients ask for a portfolio before finalizing the deal, make sure to collect and combine your best work and samples to showcase your capabilities. A portfolio will make the client believe that you can add value to their business.
Finalize Your Rates
Being a freelancer gives you the freedom to set a price for your valuable services. Keep in mind to follow market trends and rates and then set a competitive price that’s worth your time and services.
Promote Yourself
No one’s going to come to you for work, you need to take extra measures and reach out to clients and promote your work. Besides making money from it, you can also use social media for self-promotion.
Social media apps like Facebook, Slack, LinkedIn, Twitter, etc. are great sources for reaching out to clients.
About the eStartWeb
The online website eStartWeb offers a variety of blogs, articles, how-to guides, regarding online businesses, and much more! Learn how to make money from online businesses or start your freelance services today with a guide for affiliate marketing, building a business website, starting a dropshipping business, and increasing blog traffic.
With a highly experienced and professional team onboard, eStartWeb offers people all the information they need to run an online business, under one roof. Browse through their website or contact them for more information!
The author Dan, is an avid reader and part-time freelancer. He has written many articles and blogs for eStartWeb and aims to benefit others with his knowledge and expertise.
