Starting your own YouTube channel might provide a number of opportunities for earning money. You may find that with consistency and determination, you may continue to increase your revenue.
Monetizing ad views, incorporating paid promotions, and joining the YouTube Partner Program are some of the most common ways to make money this way. Before you learn more about these basic ways to make money and how to get started with them, you should first comprehend the financial possibilities of becoming a YouTuber.
What Kind of Money Can YouTubers Make?
According to Forbes, Ryan Kaji, a 9-year-old YouTuber, earned an estimated $29.5 million between June 1, 2019, and June 1, 2020. His YouTube channel, which features DIY science experiments and toy reviews, is said to have 41.7 million subscribers and 12.2 billion views. Jimmy Donaldson, better known online as “MrBeast,” was the second-highest earner, raking in $24 million and attracting 47.8 million members and 3 billion views thanks to his high-quality comedic stunts.
While the aforementioned YouTube video promotion service superstars make up a small percentage of the total, there are many more somewhat successful channels through which you might make money.
Choosing a Specialty
If you want to make money from your YouTube channel, keep in mind that some categories are more profitable than others. One of the most profitable YouTube themes, for example, is gaming. Life hacks, humour or pranks, fail compilations, product unboxings (particularly of children’s toys), how-to and tutorials, cooking advice and food reviews, lists of top things, animal videos, news, and celebrity gossip are all profitable genres.
Keep in mind that many niches are oversaturated when pursuing lucrative themes. Look for a niche where there isn’t a lot of competition. If you wish to focus on gaming, for example, you should avoid making your channel about Minecraft, Fortnite, or other games that are popular on other channels.
How is YouTube compensated?
YouTubers can make money via ad views and the YouTube Partner programme, among other things. However, before you begin, you must first comprehend all of your alternatives in order to optimise your revenue.
Earn money by watching advertisements.
CPM (cost per thousand views), in which the viewer must watch at least 30 seconds of the ad or half of the ad on a particularly short video, or CPC (cost per click), in which the viewer must click on the ad. Ads that are skipped are not compensated.
- You may register an AdSense account as soon as you start your channel, but you won’t get paid until your account balance hits $100, which could take some time if you’re just getting started. 3
- Google pays out 68 percent of ad sales revenue to YouTubers, thus for every $100 paid to Google by an advertiser, the latter will pay the YouTuber $68.4.
- Advertisers often pay 10 to 30 cents every ad view, with an average of roughly 18 cents per view.
- If you assume that roughly 15% of viewers will watch enough of the ad to earn you money, a video with 1,000 views will likely garner about 150 ad views. Based on these figures, you can expect to earn around $18 per 1,000 ad views.
Once a channel reaches this threshold, it is considered for the YPP. In order to be approved for the programme, the channel must meet all of YouTube’s additional standards and criteria.
While you are not required to achieve the threshold criteria every year, your channel may be withdrawn from the partner programme if it falls below the threshold and is inactive for six months.
5
As a member of the YPP, you can begin earning money from a number of features—each component has its own set of qualification criteria, as well as subscriber and view count requirements. The functions must be available in your country or region as well.
Users can earn money with the YPP by:
- Advertising revenue
- YouTube Premium subscribers watch videos
- Members pay for privileges in channel memberships.
- Super Chat and Super Stickers allow fans to pay to have their messages featured.
Sales of branded merchandise from the merch rack
Other Ways to Profit from YouTube Videos
YouTube offers more ways to make money than the more common options listed above.
Paid Advertising
Taking advantage of sponsored promotions like product placements, sponsorships, and endorsements can also be a good method to make money.
Certain niches, such as review-type channels or how-to lessons, are well-suited to paid promotions such as affiliate marketing.
Paid promotions can be obtained in a variety of ways: you can contact businesses with a proposal, or you can be approached by corporations if you become well-known in your sector.
When you specify that your video contains paid advertisements, YouTube will display a disclosure message at the start of the video.
YouTubers, as well as the businesses with which they collaborate, are accountable for all additional local and legal requirements. The Federal Trade Commission (FTC) can assist you stay legally compliant when it comes to content that includes paid promotions.
Product or Service Promotion
If you sell a product or service, YouTube can help you market your company, establish your expertise, and drive visitors to your website. Q&As and tutorials are examples of useful video content that might lead potential clients to your firm.
Personal Meetings
You can supplement your income by selling tickets to followers for in-person events such as live recordings or tour appearances after your channel has a high level of engagement. Offering branded items can help you increase sales and raise brand awareness. Attending conventions and selling branded stuff or autographs can also help popular YouTubers make money.
Direct Assistance
On crowdfunding sites, channels with a loyal fan base may find success. For one-time initiatives, GoFundMe and Kickstarter are attractive possibilities, while Patreon and Ko-Fi offer continuing support. YouTubers usually give their fans different awards depending on how much they contribute. To support a cause, funds can be provided on a recurring or one-time basis.
In conclusion
You may build your YouTube channel by researching and taking advantage of income growth options that best fit your channel’s niche, purpose, and financial goals with continuing devotion and patience.
Questions Frequently Asked
When Does YouTube Pay You?
YouTube pays once a month, usually on the 10th or 14th of the month. Users must meet various criteria in order to earn money, including:
achieving a local reward threshold, such as $100 for American creators
Complying with YouTube’s monetization guidelines
Not having their account suspended or otherwise placed on hold7
