How to Spot Keyword Cannibalization in Local SEO Marketing
Ranking high in search engine results pages (SERPs) is important for any local business since it can lead to increased website traffic and, ultimately, more customers. However, if your website is ranking for the same keyword as another local business in your area, it can result in what is known as keyword cannibalization. This occurs when two or more pages on the same website are competing for the same keywords, which can split search engine traffic and result in lower rankings for both pages. Here are some tips on how to spot keyword cannibalization in local SEO marketing so you can avoid it.
Run a Google Search for Your Target Keywords.
One of the easiest ways to check for keyword cannibalization is to simply do a search on Google for your target keywords. If more than one page from your website appears in the results, then it is likely that you are already experiencing keyword cannibalization. The same goes when a blog article or page from your website that was published years ago suddenly starts appearing in the search results for a keyword that you are now targeting. This can be an indication that your newer content is not ranking as well as it should be because it is competing with older pages on your site.
Check Your Google Analytics Account.
If you have Google Analytics set up for your website, you can also check for keyword cannibalization by looking at the “Landing Pages” report. This report will show you which pages people are entering your site from and what keywords they used to find it. If you see that one keyword is driving traffic to more than one page on your site, then it is likely that you are experiencing keyword cannibalization.
Ranking Keywords Are Not Increasing.
If you have been monitoring your website’s keyword rankings and you have noticed that they are not increasing even though your SEO team is regularly adding new content and optimizing your pages, it could be because of keyword cannibalization. When two or more pages on your site are competing for the same keywords, it can result in lower rankings for both pages. This can be especially frustrating if you have been working hard to improve your website’s SEO but are not seeing the results that you want.
Coordinate With Your Current SEO Company.
If you have an SEO company that is providing your local SEO marketing services in Mckinney, part of their job is to help you avoid keyword cannibalization and continuously monitor the progress of your SEO campaign. So, if they are unaware of the problem, it may be time to evaluate the quality of their services and seek the second opinion of another SEO marketing agency in your area.
Spotting keyword cannibalization in local SEO marketing can be tricky, but it is important to avoid it if you want to maintain high rankings in SERPs. If you are a local business owner in McKinney, TX, it is best to seek the help of skilled and experienced SEO professionals who can help you create an effective marketing strategy that will avoid keyword cannibalization. At Ozment Media, we offer cost-effective and meticulous local SEO marketing services in McKinney that will help you achieve your desired results. From content creation to web design, our team of digital marketing experts will make sure that your website is visible to your target audience and potential customers. Contact us today to learn more about our services.