A postcard is a piece of thick paper sheets or thin cardboard intended for writing and mailing without using an envelope. Many businesses prefer postcards because they are cheap compared to other advertisement methods like TV adverts and print media. However, many postcards don’t get a response as people tend to ignore them.
To avoid this, you need to pay attention to small details that will make your postcards receive a response from customers. To achieve this, you need to grab the customer’s attention quickly and then compel them to continue the purchasing process. Here’s more about how to write a postcard that gets a response.
Know your audience
Understanding your audience is the first step in the writing process. Consider whom you are writing to and keep that person in mind. Your company likely has ideal consumer personas, so utilizing that profile is a wise strategy. If you still need a persona, set aside time to establish one.
Consider their details before sending postcards. For example, what language do they use? How can you make your postcard simple for them to use? Does your postcard solve their issues or compel them to respond to your postcard? All these questions will help you get personal with your customers, and you will most likely get a response.
Go big on side A
Side A of a postcard is the attention-grabbing side because it is the first thing potential customers see. You need to be creative on this side. You can use a headline or an appealing image to grab readers’ attention. For example, you can use an image of someone using a product you are advertising. This creates curiosity, and the potential customer continues to read your postcard.
The main message on side B
Personalize your postcard for your recipients, but remember to share something with them. Writing a postcard is an opportunity to share your knowledge; therefore, don’t waste it by neglecting your main point. Also, when writing your main message, use clear and direct language. Finally, keep your postcards simple and easy to read.
Give personal contact information.
Most postcards create awareness on your website and direct potential customers to your online landing page. To improve your postcard response rate, consider including your personal information, such as your address or telephone number. This gives them direct contact with you, and they may contact you.
Stamp and send your postcards
You cannot send a postcard without a stamp. You need to make sure you place your stamp on the right corner. Alternatively, you can use a bulk postcard mailing service to take care of the mailing process if you need to send postcards to many people. Focus on writing your main message and leave the rest to your mailing service.
Make it a coupon
You can use postcards as coupons that customers can use to get discounts and free items when they buy at your business. Many people love discounts, and this can help your postcard get a response. In addition, you can include the discount information on side A, which will make the potential customer read more about your product.
Postcards are a great way to advertise your business and generate more profit. If you want to send postcards to many people, consider using mail king USA. We have the best rates and ensure we send your postcard to your intended recipient.
