When choosing advertising agencies irvine , you must ask the right questions to ensure that the company you choose meets your needs. Without asking the right questions, you might end up choosing the wrong agency and this could lead to a loss of money and time. Here are some of the most important questions you should ask your advertising company.
Who are your clients?
You should ask this question to know whether the clients of the advertising company you are considering are similar to your line of business. You need to choose a marketing agency with experts in your market. High tech companies should not hire retail advertising companies.
How long have you been in business?
Choose an advertising company that can provide its personal and financial stability. Longevity indicates the level of experience in the market the advertising company touts as its specialties. There has been consolidation in the industry. You should ensure that the agency you are working with is not struggling to compete. The agency should be a strong survivor in the industry.
How big are you?
The size of the advertising company matters. A small startup company should not hire a big advertising firm which is likely to be too expensive and will not be able to advertise effectively and give your campaigns the attention you deserve as a startup.
When can my team meet your team?
Before you start working with ad agencies, it is crucial for your team to meet their team. You need to meet with their team early and often before making your financial decision. The meeting helps you get a good feel on whether their team consists of the right people you want to work on your campaigns, and have sufficient energy and experience in your company’s market. You should also ensure that the team is innovative enough to come up with new ideas.
Besides advertising, what else do you do?
Advertising companies nowadays must do more than just design advertisement campaigns. They need to be able to handle messaging and branding, public relations and marketing. This mix gives them a wholesome approach to marketing and helps cut your marketing costs.
What ethical standards does your business have?
People in the advertising industry face a lot of ethical choices. Advertisements for reputable companies shouldn’t have to lie or exaggerate and the client companies of an advertising agency should be able to verify all the claims they make about the service or product in their campaigns.
What is your strategy and methodology for developing advertising campaigns?
Agencies will often start by pitching services or products to potential customers before they choose the type of advertisement to run. They will tailor their methods to a list of objectives and goals your company offers them but it is important to ensure that your goals align with the services they provide.
What are your advertising metrics?
Your advertising agencies irvine will need to know and meet your expectations. It should clearly explain to you the metrics that will be used to gauge the success of your campaigns.
