Search Engine Optimization is an organic way of getting traffic to your website from search engines like Google, Bing, Yahoo, etc.

 

Organic traffic often converts really well and drives potential customers to your business. With this question in mind you may already know how SEO works and the benefits it carries.

 

As an SEO Company in India, we have formulated the best practices in numerous industries. This qualifies us to put down a list of factors that make SEO expensive as well as an inexpensive service.

 

SEO can be expensive due to:

 

  1. Competition

SEO is expensive due to the competition in the SERPs. Competition tends to be more in the industries that have high ticket sale projections such as Jewelry Stores, Doctor Clinics, etc.

 

      2. Search Volume

Search Volume drives many SEOs to compete extremely aggressively in the SERPs. The higher the search volume higher is the competition and mega players in the market.

 

        3. YMYL 

YMYL starts for Your Money Your Life. This essentially means those niches that have to do with Health, Wealth, and Relationships. Here you got to have some credentials to establish authority in Google’s eyes.

 

SEO is inexpensive if:

 

  1. Locally Targeted

Local SEO is the least expensive service you can go for. Here you do not need a high marketing budget as you are targeting local customers from your locality/city that not everyone is competing for.

 

       2. GBP Leads

Google Business Profile displays above the organic search results. These work the best with local businesses in order to generate leads and high converting sales to your business. GBP works according to local demographics and location-based businesses.

 

        3. Low Competition

Luckily if you fall into low competition industries, SEO costs can be really low. Low competition keywords often do not need backlinks and hence the cost reduces.

 

Thus, these were various reasons SEO is expensive and inexpensive in different ways.