If you want to rank higher on Google, it is crucial to avoid keyword cannibalization. As Google has grown increasingly sensitive to identical content for all types of search queries, it will not allow this type of strategy because it can negatively impact your rankings over time. Keyword cannibalization can further hurt your business as web pages within your website will end up competing against each other.
The damage from keyword cannibalization is more than losing traffic. It could also compromise your SEO campaign. Fortunately, there are plenty of SEO strategies available to undo keyword cannibalization and enhance your website’s ranking opportunities.
The local search engine optimization company offers a full range of services to assist you in improving your rankings and increasing your visibility in Google.
Develop a Well-Planned Keyword Strategy
The process of keyword cannibalization can be avoided by having a well-planned keyword strategy. Doing your research and planning ahead can save you a lot of time and effort in the long run. Try to focus on unique keywords that are not too similar to others. For instance, if you sell “widgets,” refrain from using “widget” as your primary keyword. Instead, opt for a long-tail keyword such as “red widget” or “blue widget.” This will help you avoid any potential issues with keyword cannibalization and allow you to focus on ranking for the keywords that are most important to your business.
Create New Landing Pages
If you want to target a new keyword, the best way to avoid keyword cannibalization is to create a new landing page specifically for that keyword. This will help keep your website’s overall structure clean and organized while also giving you the chance to optimize each page for its respective keyword. Creating new landing pages can be time-consuming, but it is definitely worth the effort if you want to avoid any potential issues with keyword cannibalization.
Use Canonical Tags
If you have identical or very similar content on multiple pages of your website, you can use canonical tags to help Google understand which page is the original source. By using canonical tags, you can avoid any confusion or penalties that may come from keyword cannibalization.
Monitor Your Webpages Regularly
The best way to avoid keyword cannibalization is to monitor your web pages regularly. This will allow you to catch any potential issues early on and take the necessary steps to fix them. An SEO specialist can monitor and track your website’s performance through various tools that are designed to identify potential issues such as keyword cannibalization. They will take the necessary measures to fix these issues in the long run.
Use Internal Linking To Alleviate Keyword Cannibalization
If you have a website with many pages and content, then internal linking can be a helpful SEO strategy to avoid keyword cannibalization. This process involves adding links from one page on your website to another relevant page. For example, if you have a blog post about SEO strategies, you could link to a landing page about one of the SEO strategies mentioned in the blog post. This would help to direct traffic to the appropriate page and prevent keyword cannibalization.
Keyword cannibalization can be a major problem for website owners. By following these SEO strategies, you can avoid keyword cannibalization, produce positive results, and appear higher on search engine results pages. If you are not sure where to start or if you need help undoing the effects of keyword cannibalization on your marketing campaign, contact our team of expert SEO professionals here at Ozment Media. While we do not claim that we are the best search engine marketing company, we are confident that we have the expertise and skills to provide you with the help you need to develop an SEO campaign that will generate long-term favorable results for your business. Call us today for a free consultation to learn more.
Source URL: https://dailybusinesspost.com/keyword-strategies-to-avoid-keyword-cannibalization/
