Learn what hashtags your customers are already using
Since your customers are already using an exact hashtag and other users like them may be using it too. Discovering these active Instagram communities is a fantastic way to broaden your reach and reach the people who are likely to have an interest in your company.
Keep an eye on your top followers and see the hashtags they’re using. The search feature on Instagram can provide you additional details about the hashtags that people you follow are most interested in. When you conduct an Instagram hashtag search, the tool will tell you whether anyone you follow follows the hashtag. (Note that this function only works on mobile, not on desktop.)
Utilize Instagram’s Related hashtags feature
On any hashtag page, just above”Top” and “Recent,” in addition to “Top” or “Recent” tabs, you’ll find an array of hashtags that are related to each other which you can browse by swiping left.
This is an excellent way to find relevant hashtags which may be more specific than the typical keywords you initially searched for. That means a more targeted group of people with less content to fight with. These can be some of the best hashtags for Instagram brands looking to join people who are passionate about their communities.
Create a hashtag with a brand name.
The best hashtag for your brand may be one you develop by yourself. A branded hashtag is simply an image you design to promote your personal business or campaign.
You can let your audience know about your hashtag by including the hashtag in your Instagram bio, as well as highlighting it in your captions and Instagram Stories. You might also think about running competitions using a unique hashtag in order to spread the word about the hashtag and also collect content from users.
Make sure you follow your hashtag’s branded hashtag inside the Instagram application as well as via a stream in your social media dashboard to monitor the use of your hashtag. Consider opportunities to reshare amazing content or to connect with influential members of your target audience.
To follow a hashtag within Instagram just tap the hashtag and then press the Follow icon located on the hashtag’s page. More on BigBangram!